June 24, 2023
How to Create a Killer Product Demo Video (+ 6 Great Examples)
Showing off your app or software via a demo video is one of the most effective ways of improving your conversion rate and helping users make the most of all its features.
Not convinced? 96% of video marketers say video marketing has increased user understanding of their product or service, while 84% of consumers have been convinced to buy a product based on a brand’s video.
Product demo videos allow users to see your product in all its glory while giving you an unparalleled opportunity to connect to your target audience through the power of visual content.
If you’re keen to start using product demo videos more in your marketing strategy but aren’t sure how to get started, you’re in luck. We’ve collated a selection of successful examples as well as top tips on how to make yours stand out from the crowd. Let’s dive in.
Neat introduction that explains the purpose of the product? ✅ A friendly face for added human connection? ✅ Concise explanation of the steps involved in the process? ✅
We took years to learn how to make the best product videos and demos. Then, we used what we learned for our Chrome integration demo video.
We used our own tool, Tella, to show Tella. So it's a great example of how well Tella works when you want to show your product to people. It makes it easy to see all the features and benefits of the extension.
They say a picture is worth a thousand words, so a video must be worth even more. The video starts with a basic example, then shows a more advanced one for those who want to do more with their videos.
A team member walks you through the whole thing. It feels better than if a machine did it. We think you'll agree!
Akiflow is an app that combines productivity, task management, and a calendar. With so many features, it could seem a bit much for new users. But the product video of Akiflow really shows its worth.
There are several things that stand out. The color scheme is simple, using the brand colors (purple, black, and white). It's easy on the eyes and not too intense. The text is clear and easy to understand. The excellent visuals and notes show what the app looks like, what it can do, and where everything is.
The video is only a minute long, but it feels like more. It has a lot of useful information packed into a short time. This lets possible users quickly see if the app is right for them.
What else could you want from a product demo video?
Slack is a messaging tool often used by business teams for fast communication and teamwork.
In the Slack demo video, a clear voiceover and simple visuals focus on the platform's ease of use. It introduces users to the product and its user-friendly interface.
The video ends with a call to action guiding users to the help page. There, they can find detailed guides to maximize their use of Slack. So, the video not only introduces the platform, but also directs users to its website.
Notion is a tool used by businesses and groups to enhance their workflow and productivity. The demo video for Notion is great because it starts with a welcoming intro from a team member. They give examples of how the platform can be beneficial to its users.
Next, the video explains how to use one of Notion's new features with a straightforward example. This example is something you could easily use in your own work process.
The video is part of a series that explores different Notion features, making it a great choice if you prefer several shorter how-to videos over one long one.
Zoom is an app made for connecting people. Its product demo starts with a warm greeting from a team member. Then it goes on to describe some of the main features of Zoom webinars. It also includes an example showing how a webinar can make your work process better.
The video is just a little over two minutes. It's short enough to keep your attention, but long enough to give you a good understanding of the webinar feature.
Canva is an app and web platform that makes graphic design easy for everyone. Its intro video is as visually pleasing as you'd expect.
The video gives both an intro to Canva and a demo that shows users how simple it is to use. A helpful voiceover guides viewers through the platform. The video is less than 2 minutes long, so even viewers who get distracted easily can stay focused.
The demo wraps up with a fun call to action saying, 'Now it's your turn!'. It encourages viewers to join in the fun by creating their own designs.
Top tips for product demos (and how to make them with Tella)
Wondering how to create a product demo video with the greatest chance of success? We got you.
We’ve also got an in-depth blog post you can check out with beginner-friendly tips for creating high-quality video content. Also, a great way to learn about upping your product game is by attending one of the many product conferences in 2023.
Use Quality Video to Build Authority
Video production, even on a small scale, is big business, and customers know this. When you’re putting video content out into the world, you’re showcasing to your potential users and customers that you’re investing in your product and you’re transparently showcasing what you have to offer.
That’s why 96% of customers consider video content helpful when making a purchasing decision, and over 66% are more likely to purchase after watching.
That said, if your video content is low quality, poor sound and visuals, you risk jeopardizing that increased trust.
Always make sure you work with a high-quality video creation and screen recording tool such as Tella, which allows you to produce professional video content with customizable features to bring it into your branding.
Keep it concise
Consumers aren’t exactly known for their long attention spans, so dragging out a demo video for 10+ minutes unnecessarily isn’t a recipe for engagement.
Keep your video as concise as possible while still including all of the key information. Avoid using overly long sentences or jargon - keeping it beginner-friendly and straight to the point is a must.
If you’re producing a feature demo, make it a maximum of 5 minutes long, and remove any fluff.
For a marketing demo, you need to be far more concise, and aim for a minute max. Just take a look at the Tella product demos, both the homepage marketing demo (one minute) and the Chrome demo (two minutes).
Different times call for different outcomes.
Make it human
Gone are the days of faceless corporations and businesses selling products to the public. These days, people want to connect with other human beings, which is why Grant here at Tella puts his face on all the videos we put out.
Grant’s human. You’re human. You’re speaking to a real person who’s putting their credibility and reputation on the line, rather than interacting with a faceless entity. People want to relate to organisations, so you need to follow suit and present your business, product, or service to the world in the same way.
The research is clear on this, with 64% of consumers actively wanting brands to connect with them, and over 70% of consumers feeling more connected to brands whose CEO are active on social media.
Featuring the friendly face of one of your team (or even one of your users!) creates a connection between you and your users that can translate into a higher likelihood of purchase.
Show off the product
This might sound like an obvious one, but you’d be amazed how often companies create a video introducing a product that doesn’t feature the product at all. While stock videos or clips of users don’t hurt, giving your target audience an overview of your actual software is a must. The best product videos clearly demonstrate how the product works (often with real-life examples) and tend to feature an explanatory voiceover over the top.
The more your target audience sees your product in action, the more likely they’ll be to understand its full value. Plus, you get to show them just how easy it is to use and show off your swanky interface.
Use a straightforward structure
Think of your product demo video as an essay. It should have an introduction, a midsection showing how the product works, and a conclusion.
If your product is particularly complex and a video overview of the whole thing would be too long or complex, break it down into sub-sections, with each video demo covering a different aspect of the product.
Using Tella for product demo videos
You can create professional, high-quality product demo videos using Tella. Rather than being just another screen recording tool, Tella also offers a whole suite of video production features to take your product demo to the next level. Here’s how.
Step 1: Hit record
Once you’ve downloaded Tella in whichever form works for you, choose what you want to capture from the Tella recorder. You can choose to record your screen and camera simultaneously or just your screen. Press ‘Start recording’ and record as many clips as needed.
Step 2: Customize your video
Once you’ve recorded all the clips you need, you can trim and edit them to create the finished product of your choice. You can also choose from custom backgrounds and layouts and make the most of other effects such as subtitles, zoom, and even portrait mode.
Step 3: Download or share
Once you’ve finished your edits, press ‘Finish.’ At this point, you can download your clip as an mp4 file, share it as a link, post it on social media, or all three!
If you’re looking for a way to create product demo videos that drive trust, sales, and even connection, give Tella a go. With a full suite of video editing features that go beyond a basic screen recording tool, Tella allows you to create product demo videos that are clean, professional, and effective.
Want that conversion rate to go up?
Try Tella today, completely free of charge. You get a 7-day free trial, no credit card required.