12 December, 2021

Product Update Videos

by

Grant Shaddick

If you ship a feature but don't do a demo, have you really shipped?

When you're building a startup your product is your greatest source of content. Turn all those iterations, improvements, and new features into short, informative videos to keep current and potential users in the loop. Your next release might be just what someone was looking for.

Here's some product updates that Tella users have made.

Product updates made with Tella

Make your own product update video free with Tella.

June's iOS widget. 📲

Dex's LinkedIn sync. 🔀

Arrow's project progress bars. 📊

Neeva's Safari extension. 🌐

FAQs

What is a product update video?

A product update is a short video demoing a new feature or change in your product. Its goal is to update your current users (hence the name) and possibly attract new users.

Where should I promote my product update video?

Typically product update videos are posted in the following places:

Social media
Twitter is especially good for posting product update videos when you want to reach new users.

Product newsletters
This is might be a weekly or monthly email that you send to users that tells them about all the latest things in your product. Update videos are a great way to make these emails more engaging.

Change logs
Users should be able to access your change log from within the product, and ideally be notified in the product when there are new changes. Check out Tella's recent integration with change log app, Beamer.

How long should my product update video be?

Very short, ideally under 2 minutes. A product update video should be focussed on a single feature or change. Keep your viewer's attention by getting straight to the point and keeping it short.

Fun fact: if you want to share a video on Twitter is has to be less than 2 minutes and 20 seconds long.

What should I include in my startup's product update video?

Almost always a demo showing how the feature works. Branded backgrounds and graphics help make it more memorable.