What is an investor update video?
An investor update is summary of the progress your company has made during the past month. It usually focusses on the main metrics your company tracks, as well as updates on hiring, successes, failures, and where your investors can help. Normally an investor update is sent via email. An investor update video addresses these topics but as a video. This allows you to share more context and going into more detail that writing will allow on certain things. An investor update video is great for showing product updates too, because it’s more visual. An investor update video can be included as a link in your regular email.
How to make an investor update video:
Step 1: Record
From the Tella recorder turn on your camera and select the slides you want to present. You can import slides directly from Google Drive, or upload PowerPoint, Keynote, PDFs, and image files. You can also share your screen. When you’re ready, press “Start recording”.
Step 2: Customise
Once you’ve finished recording, you can customise your investor update. Trim the video, adjust its layout, and add your own branded backgrounds.
Step 3: Share or Download
When you’re done editing, press “Finish”. Copy the video’s link and paste it in your investor update email or document.
What should an investor update include?
An investor update should be a summary of the progress your company has made during the past month. It should focus on the changes in your main metrics, hiring progress, major product changes, successes, failures, and any “asks” — how your investors can help.
When should I send investors update?
You should send your investor update at the end of each month.
How do I send an investor update?
There’s no rule for this, but an email with each of your investors in bcc is a common practice. The contents of the investor update can be directly in the email, or attached as a separate document or link. To include an investor update video add its link to the email or embed it in the linked documents.