1 June, 2022

10 Ways To Increase Community Engagement On Social Media

Dominic Kentby

Dominic Kent

My goodness, it’s hard out there, isn’t it?

You’ve done the Hubspot course and you’ve ticked off everything that the influencer said would work. But your community engagement on social media is still…less than optimal.

We get it. Boy, do we get it.

In this post, we cover 10 things you can start right now to increase community engagement on social media.

Before we dive into the how, let’s first understand the why. Lots of people obsess over gaining more Twitter followers but with no purpose or goal.

You’ve got 10,000 followers! Great, what’s next? Well, looks like 11,000, you guess.

You can do better than that.

Why increase community engagement on social media?

By focussing on increasing engagement, your goals align better with the reason your community exists. To bring together like-minded folks and provide quality resources and people.

So rather than working on growth, work on output. Work on togetherness. Work on quality.

Using social media for community engagement also increases your chances of gaining new sign-ups. When onlookers see the value you’re providing, they’ll come flocking for more.

It’s not follower count they’re impressed with. It’s community.

How do you build an engaged community on social media?

1 - Write a social media strategy

How to write a social media strategy is a blog post in itself. Scratch that. It’s a full-time job.

If you don’t have the people or resources for this, start by doing something. The age-old idiom “something is better than nothing” is indeed true when it comes to social media planning.

Document the following:

  • The purpose of your social media 
  • Which platforms your audience uses
  • When they’re online
  • The types of content they interact with

When this is down in writing, you’ve immediately got a better direction.

Next, start analysing what already does and doesn’t work.

How to view Twitter analytics

Dig into Twitter analytics by clicking the “More” button…

More options on Twitter

Then choose “Analytics”.

Analytics menu on Twitter

In this section, you can see which of your tweets is performing the best.

Analyse your Twitter data to see how you can increase community engagement on social media

Here, you have details like your top tweet, top mentions, and data metrics like total impressions, number of mentions, and how many new followers you’ve gained.

Play around with date ranges to find what’s working (and what’s a total flop) so you can focus more on the value-adds.

You can then do the same on LinkedIn.

How to view LinkedIn metrics

On your feed, see the metrics under your name and profile photo.

LinkedIn impressions of your post menu

Clicking the number of “Impressions of your posts” opens up analytics for content performance and audience demographics.

LinkedIn top engagement demographics and content performance

You can toggle between impressions and engagements. Play around with the date ranges to see what points in history your LinkedIn performed best.

You can also see a post-by-post view by clicking “Show all activity” when on your own profile.

Review recent LinkedIn activity to see how you can increase community engagement on social media

Here you can see private information like number of views. This is hidden from the public.

Post by post reviews to see what community engagement methods work on LinkedIn

When you’ve spent time working out what works for you, pick three accounts you’d like to be like and see what works well for them.

You don’t need to copy them like for like but do extract what you think your audience will like.

There you have it. A rough social media strategy.

Next up…posting something!

2 - When something happens internally, share it externally

The easiest to source content is user-generated content. That’s when people do or create something and you get to share it.

People love success stories.

If the news is the place to find all that’s bad in the world, make your social media the place where happiness and success are spread.

Happiness is contagious and drives community engagement on social media.

If someone in your community writes a book, sharing that success almost guarantees that success.

It says you’re happy for that person and that everyone else should be too. And it’s a refreshing change from “Hey, buy my book” tweets that the author might be working through.

It might be a piece of work you, your community, or their clients are proud of.

TLDR: share happy things. People dig that.

3 - Use video to repurpose what happened in written form

Use Tella to create a video based on something you’ve already got down in writing.

Why?

Because video posts on social media get 48% more views. And that’s a hard stat to ignore.

Not using video is quite literally saying “no thanks, I’ll stick with 48% less views”. It really is the best community engagement method. On social media or within your community.

In the old days, creating videos was hard work and nobody supported specific video lengths, formats, or quality.

Today, creating a video is as simple as going to tella.tv, signing up, and recording your first asynchronous video.

See Connor Finlayson’s example below:

Connor created a welcome video using Tella so he could welcome freelancers to his online community. This video serves as a welcome video but can also be shared on any social media platform.

Do you think the engagement would be the same if Connor wrote a welcome email?

You can record videos online for free in a matter of clicks. And you can record whatever you need to get across to your audience.

Alongside standard video recording, Tella enables you to share your screen, merge existing video clips, crop screen recordings, and add tons of video features to help you stand out on the crowded news feed.

Learn more about Tella, or create your first video free, here.

4 - Take your weekly highlights and share them on social media

Show your social media audience what they’re missing. Round up the most engaged post, the best video you’ve watched, and even a job someone posted.

If you run a closed community, this is a great tactic to build FOMO and intrigue about what is happening behind closed doors.

If your community is social media only, this tactic helps extend the reach of the original post and ensures people who missed it the first time don’t lose out on the good stuff.

You can also apply this cross-platform. If someone in your community posts a 🔥 tweet, save the image, post it on LinkedIn, and tag the person to credit them.

5 - Take part in other communities

If you’re a content marketing community, join the #ContentClubUK Twitter chat every Tuesday at 11am (UK time).

If you’re a freelance community, join #FreelanceChat every Thursday at 5pm BST.

Whatever your community, there’s probably a Twitter chat for it. Just search “twitter chats” on Twitter and you’ll find list upon list you can choose from.

By adding value in other online communities, you’re becoming an authority in that niche. You’re helping people who go to those communities for help. You’re participating.

And that’s the aim of every community, isn’t it?

By being not just present (RTing, liking posts, boosting for engagement) but sharing your experiences and resources, members of other communities will come check out your community.

Cross-collaboration is a win-win regardless of the platform. And you can literally start contributing from your phone. We don’t promote easy hacks on this blog but this is the closest you’ll get.

6 - Have real conversations with accounts in your niche

Flavio Juarez, Content Manager at Algotive, suggests becoming truly interested in other people’s accounts and adding value to the conversation.

Rather than replying for the sake of it, add your own research or a nice stat you’ve found.

If there’s a complex topic being discussed and it’s exactly what your community is all about, break it down so people can understand it better.

That’s what community is all about. People.

Unless you’ve got 100,000s of followers, “thought leadership” serves little purpose.

Real conversations are where it’s at.

7 - Create content to solve the problems of your intended audience

This might be a video (see section 3), a blog post, or a Twitter thread. It could also be a LinkedIn newsletter or a Reddit post.

When you’ve found out where your audience hangs out, create content they need rather than content you want to create.

It’s a hurdle most of us marketers have. But when you get over it, community engagement on social media skyrockets.

Give the people what they want.

Anurag Chauhan, a social media marketer, says to offer a solution to the problems your audience has. Then when your content is out in the wild, don't forget to follow up to learn if your content hit the mark.

8 - Run social media competitions or quizzes

Remember when those BuzzFeed quizzes ran your life? No, err, me neither 🙄

There’s something about quizzes and competitions that drive insane engagement.

The quest into the unknown, the dopamine hit, the resentment when you don’t know the answer. 

These are all emotions even the most basic quiz can trigger.

There doesn’t even need to be a prize. People love community quizzes for interaction.

And why not combine what we know about video engagement on social media with your next quiz?

You could use Tella to create a video where you’re the quiz master. We haven’t seen anyone use Tella in this way but we’ll send you a t-shirt when you do!

When you have a community full of nice people, they love helping others in their area of expertise. And some love showing off so…use that.

9 - Speak TO your audience rather than AT them

Ms. Kibor, who runs community for Fuzu Kenya, emphasises the importance of speaking to your audience.

When trying to reach a wide audience, it’s easy to fall into the trap of addressing everyone. It’s far better to speak as if you’re talking to one person. Each person reading your tweet is an individual, after all.

If they feel engaged, they are more likely to send a reply or like your post.

“Sharing milestones, lessons, behind-the-scenes activity, and asking for insights is a great way to give the audience a front-row seat.”

10 - Hang in there

Not everything will work straight away. It’s easy to give up when one tactic doesn’t increase community engagement on social media.

Bhawna Sharma, a freelance content marketer, reminds us to stay consistent.

If it were easy, we’d all be social media engagement royalty and everyone would spend their time on social media.

Okay, that’s a bad notion to even suggest. We do that enough.

But when you’re starting out, there will be a period of trial and error to see what does and doesn’t work.

What resonates on LinkedIn might be completely different on Facebook.

The conversations in your Discord server might not be suitable for Twitter.

But those who remain consistent are those who thrive and see their community engagement on social media increase over time.

What are good ways of increasing social media engagement?

So you’ve cracked the community aspect. Let’s work on increasing social media engagement.

Here are some social media engagement ideas you can apply for both improving engagement and increasing your follower count.

Social media engagement ideas

  1. Create a Tella video to download and share 
  2. Use images to simplify a complex idea
  3. Ask questions that trigger emotional answers
  4. Be the first to break news
  5. Share a contrarian opinion
  6. Repurpose long-form content into short snippets
  7. Start two-way conversations
  8. DM people to share your most popular posts
  9. Feature community members
  10. Feature people outside your community

Using these social media engagement ideas won’t work standalone.

But, when included in your wider plan, you’ll soon start seeing stats that reinforce you’re about to increase community engagement on social media.

This blog post opened with “My goodness, it’s hard out there, isn’t it?”

It’s still hard. But now you’re armed with a rock-solid plan!