Your privacy matters to us. In this Tella Privacy Notice we explain how Tella HQ Inc. (Tella) collects, uses and processes your personal data collected through our online website and our interactions with you (the Services).
We may change this Tella Privacy Notice from time to time. At all times, we will publish the up-to-date version on our website, together with a summary of key changes. For this reason, we suggest that you review this Tella Privacy Notice on a regular basis. If we make any important changes to this Tella Privacy Notice (e.g. with regard to the personal data we collect, how we use it or why we use it), we will notify you. If you identify as a California resident we are able to address your privacy rights under the California Consumer Privacy Act (CCPA). Please see paragraph 12.
Except if indicated otherwise in this Tella Privacy Notice, Tella HQ Inc. is the controller of the personal data processed by your use of our Services. Our contact details are privacy@tella.tv or Tella HQ Inc. 2261 Market Street #4122, San Francisco CA, 94114 or Schollenbrugstraat 28-1 1091 GB Amsterdam, The Netherlands.
If your use of our Services is related to a business user account, the company and/or legal entity to which this business account is linked is the controller of the personal data processed by your use of the Services (Third Party Controller). In this case, where relevant under applicable laws, Tella acts as processor for the Services provided to you. In such case, we process your personal data only on request of the Third Party Controller and in accordance with the Third Party Controller’s written instructions. On request or if needed, we will inform you about the contact details of the Third Party Controller and we will forward any questions you may have in respect of the processing of your personal data to that Third Party Controller. The relevant privacy notice of the Third Party Controller may contain further relevant information about the manner in which your personal data is processed, including the use of your personal data, the legal basis of the processing, retention period of your personal data and your rights.
Your personal data is (i) provided by you; (ii) obtained from third parties; and/or (ii) created by us in the course of your use of our Services.
Via our Services, we collect, store, and use the personal data as set out in the “data” sections below.
Further, where we act as the controller of your personal data, you will find per type of personal data, the purpose for the processing and the legal basis relied upon by us. Where we act as processor of your personal data, we process your personal data in accordance with the Third Party Controller’s written instructions and the Third Party Controller’s privacy notice and practices apply.
3.1. Account personal data and subscription data
Data:
Purpose:
Legal basis:
3.2. Account personal data
Data:
Purpose:
Legal basis:
3.3. Support data
Data:
Purpose:
Legal basis:
3.4. Website analytics data
Data:
Purpose:
Legal basis:
3.5. Website analytics data
Data:
Purpose:
Legal basis:
3.6. Account subscription type
Data:
Purpose:
Legal basis:
3.7. Video sharing data
Data:
Purpose:
Legal basis:
3.8. Contact data
Data:
Purpose:
Legal basis:
3.9. Video recording data
Data:
Purpose:
Legal basis:
Video recording data may qualify as special category personal data. With regard to Tella’s processing of video recording data related to a business account, Tella acts as processor and the company related to that business user account acts as the Third Party Controller for this processing activity. With regard to video recording data related to individual / consumer accounts, Tella acts as controller. We use your explicit consent as legal basis and as the exception (article 9 GDPR) to process your video recording data. We have put in place appropriate safeguards to ensure a secure online environment for the storage and creation of your video recordings. Tella does not access or otherwise use the video recordings.
We collect and use information about your use of our software for profiling purposes. This means that we gather this information and evaluate your characteristics and/or behaviour pattern. Based on this information we analyse and make predictions about your interests and behaviour, but this does not have any legal effects for you or similarly affects you. We use our analysis and predictions for research and development, namely to improve our Tella Services for you.
To the extent applicable, we will disclose or share your personal data to / with the following third parties:
Our group company(ies), such as Tella B.V.
Google Inc. (Google Analytics)
Amplitude (external service provider for analytics)
Segment (external service provider for analytics)
Auth0 (external authorization provider)
Stripe (external billing service provider)
Vero (external communications provider)
Intercom (external support services provider)
Rollbar Inc. (external error monitoring service)
Where we act as a processor for a Third Party Controller (in case of business user accounts), this Third Party Controller has access to your personal data. Data may be transferred to the location where the relevant Third Party Controller is based. Please refer to the Third Party Controller’s privacy notice for further information on how it handles your personal data.
Further, we may disclose or share your personal data if:
Third Party sites Our platform may contain links to websites operated by third parties (e.g. Twitter). This Tella Privacy Notice does not apply to these third-party websites or services. If you follow a link to any of these websites, please note that these websites have their own privacy policies and terms and conditions, and that we do not accept any responsibility or liability for their handling of your personal data.
We do not process your personal data any longer than necessary for the processing purpose. Where we act as a processor, the Third Party Controller determines the retention period.
If you have a subscription, we keep your personal data for as long as you have an account.
If you have a free-of-charge subscription and your account has been inactive for a period of two years, counting from your last login to the Services, Tella may delete your account or ask you whether you intend to keep your account. If you express that you do not wish to keep your account or if you do not respond to this notification, we will delete your account including all personal data.
If you have a paid subscription and you do not timely paid for your monthly subscription fees, we may downgrade your account to a free-of-charge subscription in which case the previous paragraph will apply.
If you, we, or, in case your account is a business user account, the relevant Third Party Controller, cancel(s) your account, we will delete your account including all personal data from our servers.
You can deactivate your account by sending an email to hello@tella.tv. Your entire account including all your personal data will then be deleted from our server. In case you have a business user account, you should send an email to or otherwise contact the relevant Third Party Controller to request deactivation or deletion of your account if you are not the contact person or administrator of such account.
If personal data is subject to a statutory retention period, we will retain that personal data for the period specified by the law.
Notwithstanding the above, we may retain your personal data for the establishment, exercise or defence of legal claims. Likewise, we may retain your personal data to make it available to the supervisory authority, investigative authority, courts, or other governmental body for the period specified by the law.
Tella stores your personal data in on servers located the United States of America, which can be made accessible for Tella’s group company(ies). Our processors may store your personal data in other locations. Please see the table above under paragraph 6.
If we share your personal data in accordance with this Tella Privacy Notice within group, or with a third party located outside the European Economic Area, we ensure where required that appropriate safeguards are in place to guarantee the continued protection of your personal data, particularly by signing the Standard Contractual Clauses adopted by the European Commission (article 46(2)(c) GDPR). For more information on these Standard Contractual Clauses, please see here.
Where we are the controller of your personal data, these are your rights.
You have the right to access your personal data, the right to have your personal data rectified or erased, the right to restriction of the processing, the right to data portability and the right to object to the processing. Most of these rights are not absolute and are subject to exemptions in the law.
Below we set out your rights in more detail and give information on how you can exercise these. We will respond to your exercise of right request within one month but have the right to extend this period to two months. If we extend the response period, we will let you know within one month from your request. If your request is clearly unfounded or excessive, we reserve the right to charge a reasonable fee or refuse to comply in such circumstances.
Where you have provided your consent to the processing of your personal data for a specific purpose, you have the right to withdraw your consent for that specific processing at any time. The withdrawal of your consent does not affect the lawfulness of the processing based on your consent before its withdrawal.
If you want to exercise any of these rights, or withdraw your consent, please contact us at privacy@tella.tv.
Where we are the processor of your personal data, we refer to the applicable privacy notice of the relevant Third Party Controller for more information on your rights. Please contact the Third Party Controller if you want to exercise your rights or withdraw your consent. In case you contact us, we will forward your request to the Third Party Controller.
If you have a complaint about the way we process your personal data (as controller), you may lodge a complaint with the Dutch Supervisory Authority (de Autoriteit Persoonsgegevens) by telephone (tel. +31 88 1805 250) or on their website.
You may also lodge a complaint with a supervisory authority in the country where you live, where you work or where an alleged infringement of the applicable data protection law took place. A list of EU supervisory authorities and their contact details is available here.
If you identify as a California resident, we are able to address your privacy rights under the CCPA.
All phrases used under this heading have the same meaning as those phrases defined under the CCPA.
To learn more about the categories of personal information we have collected about California residents in the 12 months preceding the date this Tella Privacy Notice was last updated, including the sources of collection and how we may use and share that information, please see paragraph 1-5 above.
To learn more about the categories of personal information we have disclosed for a business purpose about California residents in the past 12 months, please see paragraph 3-4 above.
We do not sell the personal information of California residents. We also do not have any actual knowledge of selling the personal information of any California resident who is 16 years or younger.
California residents have certain rights under the CCPA, including the right to access, delete, and to non-discrimination.
Our Services may, from time to time, collect information about your online activities, over time and across different sites and applications. When you use our Services, third parties may also collect information about your online activities, over time and across different websites, online or cloud computing services, online applications, or mobile applications. Some browsers support a “Do Not Track” feature, which is intended to be a signal to websites that you do not wish to be tracked across different websites you visit. Our Services currently do not change the way they operate based upon a “Do Not Track” or similar signal.
You may submit a request regarding the disclosure of your personal information by us to third parties for the third parties’ direct marketing purposes. To submit such a request, please send an e-mail to privacy@tella.tv.
Last updated: Thursday March 17th, 2022