Loom terms

Viewer Insights

Analytics detailing audience behavior and engagement.

What is viewer insights in Loom?

Viewer Insights in Loom is a feature that allows users to track and analyze how their videos are being viewed. This includes information such as who has watched the video, how much of the video they watched, and when they watched it. This feature is particularly useful for businesses and educators who want to understand viewer engagement and optimize their content accordingly.

The insights provide valuable data that can help in improving the effectiveness of communication. For instance, if a viewer only watches a small portion of a video, the user might need to make their content more engaging or concise. On the other hand, if a video is watched multiple times by the same viewer, it might indicate that the content is either very useful or perhaps not clear enough. Viewer insights, therefore, offer a way to measure the impact and reach of your videos on Loom.

How to access viewer insights in Loom?

To access viewer insights in Loom, you first need to log into your Loom account. Once you're logged in, navigate to your video library, which is where all your recorded videos are stored. Select the video for which you want to view insights.

Once you've selected the video, you'll see an option for 'Viewer Insights' or 'Analytics' depending on the version of Loom you're using. Click on this option and you'll be able to see detailed insights about your video viewers, including who watched the video, how much of the video they watched, and when they watched it. This feature is particularly useful for understanding viewer engagement and improving your video content based on viewer behavior.

What information is provided by viewer insights in Loom?

Viewer insights in Loom provide valuable information about who has viewed your video, when they viewed it, and how much of it they watched. This feature allows you to track engagement and understand how your content is being received. You can see the total number of views, the average watch time, and the percentage of the video that was viewed.

Additionally, Loom's viewer insights also provide information on the specific individuals who have viewed your video. You can see their name, email address, and the exact time they watched the video. This can be particularly useful for follow-ups or understanding the engagement level of specific individuals. Overall, viewer insights in Loom offer a comprehensive understanding of your video's performance and audience engagement.

Can I track viewer engagement with viewer insights in Loom?

Yes, you can track viewer engagement with viewer insights in Loom. Loom provides analytics that allow you to see who has viewed your video, when they viewed it, and how much of the video they watched. This feature is particularly useful for understanding how your content is being received and engaged with.

You can access these insights directly from your video library or within each individual video. The analytics dashboard provides a comprehensive overview of viewer engagement, including the number of views, the average watch time, and the percentage of the video viewed. This can help you to tailor your content more effectively to your audience's needs and preferences.

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