Loom terms

Engagement Insights

Metrics detailing how viewers interact with content.

What is Engagement Insights in Loom?

Engagement Insights in Loom is a feature that provides users with detailed analytics about their videos. This feature allows users to understand how their content is being interacted with, by providing information such as the number of views, the percentage of the video watched, and the number of comments or reactions. It also shows the viewer's engagement over time, which can help users identify which parts of their videos are most engaging or where viewers may be losing interest.

This feature is particularly useful for businesses and educators who use Loom for communication and training purposes. It allows them to measure the effectiveness of their videos and make necessary adjustments to improve viewer engagement. By understanding viewer behavior, users can create more impactful and engaging content.

How to use Engagement Insights in Loom?

Engagement Insights in Loom is a feature that allows you to track and analyze how viewers interact with your videos. To use this feature, you first need to create and share a video using Loom. Once your video has been viewed, you can access the Engagement Insights from your video dashboard. This will show you detailed analytics such as the number of views, the average watch time, and the percentage of the video that was viewed.

To get more detailed insights, click on the individual viewer's details. Here, you can see exactly when they watched the video, how many times they viewed it, and how much of the video they watched. This feature is particularly useful for understanding how engaging your content is and identifying any areas that may need improvement. Remember, you need a Loom Pro, Business, or Enterprise plan to access Engagement Insights.

Why is Engagement Insights in Loom not working?

There could be several reasons why Engagement Insights in Loom is not working. One common issue could be related to technical glitches or bugs in the system. This could be due to an outdated version of the software, or issues with the server. It's recommended to check if there are any updates available for the software, or if there are any reported server issues.

Another reason could be related to user permissions. If you don't have the necessary permissions to access certain features or data, this could prevent Engagement Insights from working properly. It's important to ensure that you have the correct permissions and that your account is in good standing. If none of these solutions work, it would be best to contact Loom's customer support for further assistance.

How to interpret Engagement Insights in Loom?

Engagement Insights in Loom is a feature that provides valuable data on how viewers interact with your videos. It allows you to see who has viewed your video, how much of the video they watched, and when they watched it. This information can be used to understand your audience better, improve your content, and increase engagement.

To interpret Engagement Insights, you need to look at several key metrics. The 'Views' metric shows the total number of times your video was viewed. The 'Watched' metric indicates the percentage of the video that was watched on average. A high percentage means that viewers are watching most of your video, which is a good sign of engagement. The 'Unique Viewers' metric shows how many individual users have watched your video. If this number is high, it means your video is reaching a wide audience. The 'Last Viewed' metric shows when the video was last watched, which can help you understand when your audience is most active.

If you use Loom...

You should try Tella.tv, a popular Loom alternative.

Tella isn't just a screen recorder. It combines the simplicity of Loom with the creativity of Canva to create great looking videos with no effort.

With Tella, you can record your screen and/or camera, combine separate clips and quickly remove mistakes, apply beautiful backgrounds, change the camera layout, add zoom effects - almost instantly.

Tella screen recorder

< Back to Loom glossary

Try Tella today!

Screen recording for creators — simple and powerful.

7-day free trial — no credit card required