A Product Hunt launch video is a product demo video that accompanies your Product Hunt post. The video’s main job is to show how your product works. But Product Hunt is a community of makers, just like you, so feel free to include the backstory of your product. And don’t be afraid to add some entertainment value :)

Step 1: Record

From the Tella recorder choose what you want to capture — you can record your screen and camera at the same time, or only your screen — then press “Start recording”. Record as many clips as you need to cover the different parts of your launch video.

Step 2: Customise

Once you’ve recorded your clips you can customise and edit them. Trim clips so that they start and end where you want. Add custom backgrounds to match your product, and use different layouts to make your video more dynamic.

Step 3: Share or Download

When you’re done editing, press “Finish”. Now you can download your video and publish it YouTube ready to be added to your Product Hunt launch post.

Should you launch on Product Hunt?

Yes! It’s a great way to connect with other makers, and find new customers and users for your product.

What day should I launch on Product Hunt?

Any day of the week. Monday to Friday are usually have more visitors and more people launching compared with the weekend.

What does a good Product Hunt launch video look like?

There are different kinds of Product Hunt launch videos. Take a look at the different types and some of the best ones here.