This is the kind of launch video that you see everywhere. Big text, fast music, beat-matched visuals, and close-ups of UI. Every other video on Product Hunt is some variation on this.

It's boring and I'm sick of it.

But not when Framer does it.

My theory is that Framer actually invented this kind of video. Starting way back when they were just a CoffeeScript editor and with every product update since, Framer has optimized this video format to perfection.

And as Framer ascended so too did their signature video style, triggering a tidal wave of half-assed imitations. Yet even in 2023's AI-fuelled flood of replica videos Framer's remains on higher ground.

The story, the timing, the editing, the animation. The yo my name is Benjamin. Everything. Perfection.

Framer AI is 2023's Best Promo Video. Lekker bezig!