Since its start in 2020, Tella has gone through a bunch of changes, tweaking its website several times over three years. This ride shows how they've been tweaking things based on what users say, new tech, and what's going on in the market.

The 2020 version was Tella’s first shot, kicking off as a basic video editor focused on working together in real-time. This came out when they joined Y Combinator. It was pretty basic in looks, but it did the job of getting Tella out there.

Come 2021, things shook up a bit. Tella stopped taking new users for a bit to redo their video renderer. This update meant saying goodbye to some older features like titles and stickers, showing they were trying to get their main features just right.

In 2022, after getting some attention from a successful product launch and being a hit on Product Hunt, Tella really started growing. They worked with a design agency this time, ending up with a website that really popped compared to other typical SaaS sites. It was full of features, user shout-outs, and real-world examples, though it was a bit much for some.

The 2023 update was about making life easier. They used Framer for websites to make tweaks less of a headache. This version showed off better design skills, kept up their brand vibe, and zeroed in more on creators and entrepreneurs. They also brought in different apps (like for web, Chrome, and Mac) and beefed up the user reviews section.

All through these changes, Tella’s been pretty nimble, always tweaking their product and how they talk about it to match up with what users need and what’s happening around them. They’ve been open to shaking things up and getting better, which looks good for what they might roll out in 2024.