ConvertKit terms


Adding an email address to a list of approved senders to improve deliverability.

What is whitelisting in ConvertKit?

Whitelisting in ConvertKit refers to the process of adding ConvertKit's email addresses to your approved senders list. This is done to prevent the emails sent from ConvertKit from being marked as spam or junk by your email service provider. By whitelisting ConvertKit, you ensure that all the emails, including important updates and notifications, reach your inbox directly.

The process of whitelisting may vary depending on the email service provider you use. Generally, it involves adding ConvertKit's email addresses to your contacts or marking their emails as 'not spam'. This helps in improving the deliverability of emails and ensures that you don't miss out on any important communication from ConvertKit.

How to set up whitelisting in ConvertKit?

To set up whitelisting in ConvertKit, you first need to access your account settings. Once you're logged in, navigate to the 'Account Settings' option, usually found in the top right corner of your dashboard. From there, select 'Email' from the left-hand menu.

In the 'Email' section, you will find the 'Whitelist' option. Click on it to open the settings. Here, you can add the email addresses or domains you want to whitelist. Simply type in the email or domain, then click 'Add' to save it to your whitelist. Remember to save your changes before exiting. This will ensure that emails from these addresses or domains will not be marked as spam or junk in your ConvertKit account.

Why is whitelisting important in ConvertKit?

Whitelisting in ConvertKit is important for ensuring that your emails reach your subscribers' inboxes instead of their spam folders. When a subscriber whitelists your email, they are telling their email provider that they trust and want to receive your emails. This not only improves your email deliverability rates but also increases the chances of your emails being read and engaged with.

Moreover, whitelisting helps in maintaining your sender reputation. If a large number of your emails are marked as spam or are left unopened, it can negatively impact your sender reputation. This can lead to your future emails being automatically directed to spam folders. Therefore, by encouraging your subscribers to whitelist your emails, you can maintain a good sender reputation and ensure the effectiveness of your email marketing campaigns.

What are the benefits of whitelisting in ConvertKit?

Whitelisting in ConvertKit offers several benefits, primarily related to email deliverability and security. When a user whitelists ConvertKit, they are essentially instructing their email provider that they trust emails coming from ConvertKit, which can significantly improve email deliverability rates. This means that emails sent through ConvertKit are less likely to end up in the spam or junk folder, ensuring that important communications reach their intended recipients.

In addition to improved deliverability, whitelisting also enhances security. By whitelisting ConvertKit, users can help protect themselves from phishing attempts and other email-based threats. It ensures that only emails from trusted sources are received, reducing the risk of falling victim to malicious attacks. Therefore, whitelisting in ConvertKit not only improves email communication but also contributes to a safer online environment.

If you also work with videos...

You should try - your all-in-one screen recorder, to create launch videos, product demos, social media videos, 1:1s for customers, and more!

Tella isn't just a screen recorder. It combines the simplicity of Loom with the creativity of Canva to create great looking videos with no effort.

With Tella, you can record your screen and/or camera, combine separate clips and quickly remove mistakes, apply beautiful backgrounds, change the camera layout, add zoom effects - almost instantly.

Tella screen recorder

< Back to ConvertKit glossary

Try Tella today!

Screen recording for creators — simple and powerful.

7-day free trial — no credit card required