YouTube terms


A custom image that can be added to videos to identify and brand your channel.

What is a watermark in YouTube?

A watermark in YouTube is a small, typically transparent or semi-transparent image or logo that appears over the video content. It is often used for branding purposes, to protect the video from unauthorized use, or to promote the channel. The watermark usually appears in the bottom right corner of the video and can be set to display at all times or at specified intervals.

YouTube also uses watermarks as a branding tool that can be clicked to subscribe to a channel. This feature is known as a branding watermark. It is a customizable feature that allows creators to add a channel logo or other images as a watermark on their videos. This not only helps in promoting the channel but also in protecting the content from being used without permission.

How do I add a watermark to my YouTube videos?

Adding a watermark to your YouTube videos can be done through YouTube's Branding feature. First, sign in to YouTube Studio and select "Settings" from the left menu. Then, click on "Channel" and then "Branding". Click on "Choose Image" and select the image you want to use as your watermark. You can adjust the display time of the watermark to your preference, either at the end of the video, at a custom start time, or throughout the entire video.

After you've selected your image and display time, click on "Save". The watermark you've chosen will now appear on all of your YouTube videos. It's important to note that the image you choose for your watermark should be a PNG or GIF file and should be 150 x 150 pixels for best results. This feature not only helps in branding your videos but also discourages others from using your content without permission.

Why is there a watermark on my YouTube video?

A watermark on your YouTube video typically indicates that the video contains content from a third party who has claimed copyright on some elements within the video. YouTube's Content ID system automatically scans uploaded videos against a database of files submitted by content owners. If a match is found, the copyright owner can choose to monetize, track, or block the video. The watermark is a visual marker indicating that the video contains third-party content.

Alternatively, a watermark could also be a branding watermark that you or another user has added to the video. YouTube allows users to add a branding watermark to their videos, which can be an effective way to promote your brand and protect your content. If you didn't add the watermark yourself, it's possible that someone else did before uploading the video.

Can I remove a watermark from a YouTube video?

Removing a watermark from a YouTube video is not straightforward and may involve complex video editing techniques. Watermarks are typically embedded into the video itself during the editing process before it is uploaded to YouTube. Therefore, they become a permanent part of the video's visual data.

There are some video editing tools that claim to be able to remove watermarks, but these often result in a loss of video quality and may not completely remove the watermark. Additionally, it's important to note that removing watermarks may infringe on copyright laws, as they are often used to protect the creator's intellectual property rights. It's always best to respect the original content creator's rights and not attempt to remove watermarks without permission.

If you create and edit videos...

You should try - a screen recorder that doesn't compromise on speed or creativity.

Tella simplifies video creation: record, customize, and share in one place; combine separate clips and quickly remove mistakes; apply beautiful backgrounds, layouts, and effects with just a few clicks; share the video link or export in 4K.

With Tella, create YouTube videos, tutorial videos, and online courses that look amazing in minutes, not hours!

Tella screen recorder

< Back to YouTube glossary

Try Tella today!

Screen recording for creators — simple and powerful.

7-day free trial — no credit card required