Email Marketing terms

Unsubscribe Rate

The percentage of email recipients who opt-out of receiving future emails.

What is an unsubscribe rate in email marketing?

Unsubscribe rate in email marketing refers to the percentage of recipients who choose to opt out or unsubscribe from a particular email campaign. This rate is calculated by dividing the number of unsubscribes by the total number of emails delivered, then multiplying the result by 100 to get a percentage.

A high unsubscribe rate can indicate various issues, such as irrelevant content, too frequent emails, or poor targeting. It's a crucial metric for marketers to monitor as it directly impacts the size of their email list and can provide insights into the effectiveness of their email marketing strategies. However, it's also important to note that a certain level of unsubscribes is normal and can even be beneficial by ensuring your list only contains engaged and interested recipients.

How can I reduce the unsubscribe rate in email marketing?

Reducing the unsubscribe rate in email marketing can be achieved by focusing on delivering valuable and relevant content to your subscribers. This means understanding your audience's needs and preferences and tailoring your content accordingly. Segment your email list based on factors like demographics, purchase history, and past engagement, so you can send targeted emails that resonate with each group. Also, ensure that your emails are well-designed and easy to read on all devices, as poor design can lead to unsubscribes.

Another important aspect is the frequency of your emails. Sending too many emails can overwhelm your subscribers and lead them to unsubscribe. It's crucial to find a balance that keeps your brand at the top of their minds without annoying them. You can also give your subscribers the option to choose how often they want to receive emails from you. Lastly, always make sure you're complying with email marketing laws and best practices, as violating these can not only lead to unsubscribes but also damage your brand's reputation.

What is a good unsubscribe rate in email marketing?

A good unsubscribe rate in email marketing is typically around 0.5% or less. This means that for every 200 emails sent, only one person unsubscribes. This rate is considered healthy and indicates that the majority of your subscribers are interested in your content and find it valuable.

However, it's important to note that this rate can vary depending on the industry and the type of content being sent. For instance, daily newsletters may have a higher unsubscribe rate compared to monthly newsletters. Therefore, it's crucial to continuously monitor your unsubscribe rate and adjust your email marketing strategy accordingly to ensure you're providing content that resonates with your audience.

Why is my unsubscribe rate so high in email marketing?

A high unsubscribe rate in email marketing could be due to several reasons. One of the most common reasons is sending too many emails. If subscribers feel bombarded with emails, they may choose to unsubscribe to reduce the clutter in their inbox. The content of the emails could also be a factor. If the content is not relevant, interesting, or valuable to the subscriber, they may choose to unsubscribe.

Another reason could be that your emails are not personalized or targeted to the recipient's interests. Today's consumers expect personalized experiences and content that is tailored to their needs and preferences. If your emails are too generic, subscribers may lose interest. Lastly, poor email design or a difficult-to-read format can also lead to high unsubscribe rates. It's important to ensure your emails are visually appealing and easy to read on all devices.

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