YouTube terms

Traffic Source Types

The types of websites or features that are driving viewers to your video.

What is a traffic source type in YouTube?

A traffic source type in YouTube refers to the origin or the platform from which viewers are directed to a particular YouTube video or channel. It is a metric used in YouTube analytics to help content creators understand where their viewers are coming from. This information can be crucial in shaping marketing strategies and tailoring content to reach a wider audience or target a specific group.

There are several types of traffic sources on YouTube. These include direct or unknown sources, external sources, YouTube search, suggested videos, and others. Direct or unknown sources refer to viewers who found the video without being directed from another source, such as typing the URL directly or accessing from a bookmark. External sources refer to viewers who found the video through websites or apps outside of YouTube. YouTube search refers to viewers who found the video through the YouTube search bar, while suggested videos refer to viewers who found the video through YouTube's suggested video feature.

How can I see the traffic source types in YouTube analytics?

To view the traffic source types in YouTube Analytics, you first need to sign in to your YouTube account. Then, click on your profile icon in the top right corner and select "YouTube Studio" from the dropdown menu. In the YouTube Studio dashboard, you will find the "Analytics" option in the left-hand menu. Click on it to open the analytics page.

Once you're on the analytics page, you'll see different tabs such as Overview, Reach, Engagement, Audience, and Revenue. Click on the "Reach" tab. Here, you'll find a section titled "Traffic source types". This section will provide you with a breakdown of where your viewers are coming from, such as YouTube search, suggested videos, direct or unknown, external sources, and more. By understanding your traffic sources, you can better tailor your content to your audience's viewing habits.

What do different traffic source types mean in YouTube?

Different traffic source types in YouTube refer to the various ways through which viewers find and watch videos on the platform. These sources provide insights into how users are discovering content and can be used to optimize video promotion strategies.

The traffic source types include "YouTube search," which means viewers found the video through the YouTube search bar. "Suggested videos" means the video appeared as a suggestion on the side panel or at the end of another video. "Direct or unknown" refers to views where the source couldn't be determined, such as clicking on a link in an email. "External" means the video was found through sources outside of YouTube, like social media platforms or websites. "Playlist" means the video was viewed from a playlist, and "Channel pages" means the viewer found the video by browsing a YouTube channel.

Understanding these traffic source types can help content creators to better understand their audience's behavior and preferences, and adjust their content strategy accordingly. For example, if a significant portion of traffic comes from "YouTube search," it might be beneficial to focus on SEO strategies to make the video more discoverable.

How can traffic source types affect my YouTube channel's performance?

Traffic source types can significantly impact your YouTube channel's performance in various ways. The type of traffic source determines the kind of audience that views your content, which in turn influences the engagement rate, watch time, and ultimately, the growth of your channel. For instance, if your traffic comes from search results, it means that your content is optimized for relevant keywords, attracting viewers who are specifically interested in your content. This could lead to higher engagement and longer watch times.

On the other hand, traffic from external sources like social media platforms or websites might bring in a more diverse audience. While this can increase your channel's visibility, the engagement rate might be lower if the content doesn't align with their interests. Similarly, traffic from suggested videos indicates that your content is related to popular videos, which can increase your channel's exposure but also means higher competition. Therefore, understanding and analyzing your traffic source types can help you tailor your content strategy to improve your YouTube channel's performance.

If you create and edit videos...

You should try - a screen recorder that doesn't compromise on speed or creativity.

Tella simplifies video creation: record, customize, and share in one place; combine separate clips and quickly remove mistakes; apply beautiful backgrounds, layouts, and effects with just a few clicks; share the video link or export in 4K.

With Tella, create YouTube videos, tutorial videos, and online courses that look amazing in minutes, not hours!

Tella screen recorder

< Back to YouTube glossary

Try Tella today!

Screen recording for creators — simple and powerful.

7-day free trial — no credit card required