ConvertKit terms

Timezone Scheduling

Send emails based on the recipient's local time.

What is timezone scheduling in ConvertKit?

Timezone scheduling in ConvertKit is a feature that allows users to schedule their emails based on the recipient's local time zone. This means that if you have subscribers all over the world, you can ensure that your email lands in their inbox at the optimal time for them, regardless of where they are located. This feature is designed to increase email open rates and engagement by delivering emails when subscribers are most likely to be checking their inbox.

To use timezone scheduling in ConvertKit, you simply select the "Schedule for each recipient's timezone" option when setting up your broadcast. The system will then automatically adjust the send time for each individual subscriber based on their timezone. This feature is particularly useful for businesses and individuals with a global audience, as it helps to ensure that your message is seen by as many subscribers as possible.

How to set up timezone scheduling in ConvertKit?

To set up timezone scheduling in ConvertKit, you first need to navigate to the "Broadcasts" section of your account. From there, select the "New Broadcast" button to create a new email. After you've composed your email, you'll find the scheduling options under the "When should this be sent?" section.

Here, you'll see the "Timezone Delivery" option. By default, this option is turned off. To enable it, simply click on the switch. Once enabled, your broadcast will be delivered at the specified time in your subscriber's local timezone. This feature ensures that your email reaches your subscribers at the most appropriate time, regardless of where they are in the world. Please note that timezone delivery is only available for broadcasts, not for sequences.

Why is timezone scheduling important in ConvertKit?

Timezone scheduling is important in ConvertKit for a number of reasons. Firstly, it allows for more effective and targeted email marketing. By scheduling emails according to the recipient's timezone, businesses can ensure that their messages are received at optimal times, increasing the likelihood of engagement and response. This can significantly improve open rates and click-through rates, leading to better marketing outcomes.

Secondly, timezone scheduling enhances the user experience. It shows respect for the recipient's time and prevents emails from being sent at inconvenient hours. This can help to build a positive relationship between the business and the customer, fostering loyalty and trust. Furthermore, it allows businesses to cater to a global audience, acknowledging and accommodating the diversity of their customer base. Therefore, timezone scheduling is a crucial feature in ConvertKit.

Can I change the timezone settings in ConvertKit after scheduling?

Yes, you can change the timezone settings in ConvertKit after scheduling. ConvertKit allows you to adjust your timezone settings at any time. This can be done by going to your account settings and selecting the appropriate timezone from the dropdown menu.

However, it's important to note that changing your timezone settings will not retroactively affect emails that have already been scheduled. The scheduled emails will still be sent based on the timezone that was set at the time of scheduling. Therefore, if you want your scheduled emails to reflect the new timezone, you would need to reschedule them after making the change.

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