ConvertKit terms

Subscriber Status

The current engagement level of a subscriber (e.g., active, cold).

What is the subscriber status in ConvertKit?

The subscriber status in ConvertKit refers to the current state or condition of a subscriber within the email marketing platform. It provides information about the level of engagement or interaction of a subscriber with your email campaigns.

There are several types of subscriber statuses in ConvertKit. These include "active", "inactive", "cancelled", "complained", "bounced", and "cold". Active subscribers are those who are currently receiving and interacting with your emails. Inactive subscribers are those who have not interacted with your emails for a certain period. Cancelled subscribers are those who have unsubscribed from your emails. Complained subscribers are those who have reported your emails as spam. Bounced subscribers are those whose email addresses are invalid or have delivery issues. Cold subscribers are those who have not interacted with your emails for an extended period.

How can I change the subscriber status in ConvertKit?

To change the subscriber status in ConvertKit, you first need to log into your ConvertKit account. Once you're logged in, navigate to the "Subscribers" tab located on the top menu. This will take you to a page where you can view all your subscribers.

On the subscribers page, you can search for the specific subscriber whose status you want to change. Once you've found the subscriber, click on their name to open their profile. In the profile, you'll see a section labeled "Status". Click on the "Edit" button next to it. A drop-down menu will appear with different status options such as "Active", "Cancelled", "Complained", etc. Select the new status you want to assign to the subscriber and then click on the "Save" button to apply the changes.

What does the 'inactive' subscriber status mean in ConvertKit?

The 'inactive' subscriber status in ConvertKit refers to subscribers who have not engaged with any emails over a certain period of time. This period is typically 90 days but can vary depending on the settings chosen by the user. Engagement in this context means opening an email or clicking on any links within the email.

The purpose of this status is to help users identify subscribers who are no longer interacting with their content. This can be useful for maintaining a healthy email list, as sending emails to inactive subscribers can negatively impact email deliverability rates. Users can then decide whether to remove these subscribers or attempt to re-engage them with different content.

Why is my subscriber status showing as 'bounced' in ConvertKit?

Your subscriber status is showing as 'bounced' in ConvertKit because the email sent to your subscriber's email address was returned. This can happen for a variety of reasons. The most common reason is that the email address is incorrect or no longer active. It could also be due to the recipient's mailbox being full, their server being down, or the email being too large.

When an email bounces, ConvertKit automatically categorizes it as a 'bounce' to help you manage your email list more effectively. It's important to regularly clean your email list and remove bounced emails to maintain a high deliverability rate. If you continue to send emails to bounced addresses, it can negatively impact your sender reputation and email deliverability.

If you also work with videos...

You should try - your all-in-one screen recorder, to create launch videos, product demos, social media videos, 1:1s for customers, and more!

Tella isn't just a screen recorder. It combines the simplicity of Loom with the creativity of Canva to create great looking videos with no effort.

With Tella, you can record your screen and/or camera, combine separate clips and quickly remove mistakes, apply beautiful backgrounds, change the camera layout, add zoom effects - almost instantly.

Tella screen recorder

< Back to ConvertKit glossary

Try Tella today!

Screen recording for creators — simple and powerful.

7-day free trial — no credit card required