YouTube terms

Reserved Media

Ad placements that are reserved in advance, as opposed to auction-based placements.

What is a reserved media in YouTube?

Reserved media on YouTube refers to a type of advertising purchase where an advertiser reserves ad space in advance. This type of media buying is typically associated with premium ad formats, larger ad campaigns, and a higher level of investment. The advertiser can choose specific details about the placement and timing of their ads, such as on which channels or videos they will appear, and at what times of day.

Reserved media buying is different from auction buying, where ad space is bought in real-time and placement is determined by bidding against other advertisers. Reserved media is typically more expensive, but it offers more control and predictability for the advertiser. It is often used by larger brands or companies who want to ensure their ads are seen by a specific audience or during specific high-traffic periods.

How does Reserved Media work in YouTube?

Reserved Media on YouTube refers to a type of advertising purchase where an advertiser reserves ad space in advance. This is typically done for prominent ad placements such as homepage ads, trending videos, or popular channels. The advertiser pays a fixed price for these placements, regardless of how many views or clicks the ad receives. This type of advertising is often used for brand awareness campaigns, product launches, or other major marketing initiatives.

The process involves the advertiser or their agency contacting YouTube's sales team to discuss their needs and budget. The sales team then provides a proposal outlining the potential ad placements, costs, and other details. Once the proposal is accepted, the advertiser provides the creative assets for the ad, and YouTube's team sets up and manages the campaign. This type of advertising requires a significant budget and is typically used by larger brands or companies.

What are the benefits of using Reserved Media in YouTube?

Reserved Media in YouTube offers several benefits to advertisers. Firstly, it allows advertisers to reserve ad space in advance, ensuring that their ads are displayed at the most opportune times and to the most relevant audiences. This can be particularly beneficial for campaigns that are tied to specific events or seasons, as it guarantees visibility during these peak times.

Secondly, Reserved Media provides a predictable and fixed cost, which can be beneficial for budgeting purposes. Advertisers know exactly how much they will spend and the number of impressions they will receive. Lastly, it offers premium placements such as homepage ads, which can significantly increase the visibility and reach of the campaign. These placements are often associated with higher engagement rates, making Reserved Media a valuable tool for advertisers seeking to maximize the impact of their YouTube campaigns.

How to purchase Reserved Media in YouTube?

Purchasing Reserved Media on YouTube is a process that involves working directly with a Google sales representative. This is because Reserved Media, which includes options like YouTube Mastheads and Google Preferred, is not available for self-service purchasing. These premium advertising options are typically reserved for larger advertisers with significant budgets.

To start the process, you would need to contact Google's sales team. They will guide you through the options available, costs, and the booking process. It's important to note that Reserved Media often requires a commitment to a certain level of spending and may need to be booked well in advance due to high demand. Once you've made your selections and agreed to the terms, the Google sales team will handle the placement of your ads.

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