Email Marketing terms


Malicious emails disguised as legitimate, aiming to steal sensitive data from the recipient.

What is a phishing in email marketing?

Phishing in email marketing refers to a fraudulent practice where cybercriminals send deceptive emails pretending to be from reputable companies to induce individuals to reveal personal information, such as passwords and credit card numbers. These emails often create a sense of urgency or fear, prompting the recipient to click on a link or download an attachment that leads to a fake website. Once there, the user is tricked into providing sensitive information, which the cybercriminals then exploit for their gain.

This form of cybercrime is a significant threat to both individuals and businesses. It can lead to identity theft, financial loss, and damage to a company's reputation. To protect against phishing, it's crucial to educate users about the signs of phishing emails, such as poor grammar, misspellings, and unofficial email addresses. Additionally, implementing robust security measures like spam filters, firewalls, and regularly updating software can help prevent phishing attacks.

How does phishing affect email marketing?

Phishing significantly undermines the effectiveness of email marketing. It erodes the trust of consumers in emails they receive from businesses, making them less likely to open or engage with legitimate marketing emails. This is because phishing scams often disguise themselves as emails from reputable companies, tricking users into providing sensitive information. As a result, many users have become wary of all unsolicited emails, including those sent for marketing purposes.

Moreover, phishing can lead to a company's email being blacklisted. If a company's email is used for phishing scams, whether through hacking or spoofing, email service providers may blacklist their email addresses. This means that the company's legitimate marketing emails may end up in the spam folder or may not be delivered at all, significantly reducing the reach and effectiveness of their email marketing campaigns. Therefore, phishing not only affects the recipients of email marketing but also the businesses that rely on it.

How can I prevent phishing in email marketing?

Preventing phishing in email marketing involves several strategies. Firstly, it's crucial to educate your team about phishing attacks and how to recognize them. This includes being wary of suspicious email addresses, checking for spelling and grammar mistakes in the email body, and never clicking on links or downloading attachments from unknown sources. Regular training and updates about the latest phishing tactics can help your team stay vigilant.

Secondly, implementing robust security measures can help prevent phishing. Use secure email gateways that can filter out phishing emails before they reach your inbox. Regularly update and patch your systems to fix any vulnerabilities that hackers could exploit. Additionally, consider using two-factor authentication for added security. Lastly, regularly backup your data to ensure you can recover it in case of a phishing attack.

What are the signs of phishing in email marketing?

Phishing in email marketing is a fraudulent attempt to obtain sensitive information such as usernames, passwords, and credit card details by disguising oneself as a trustworthy entity. There are several signs to look out for to identify phishing attempts. These include generic greetings, poor grammar and spelling, and requests for personal information. Phishing emails often use generic greetings like "Dear Customer" instead of your actual name. They may also contain spelling and grammar mistakes, as many phishing scams originate from non-English speaking countries.

Another common sign is an urgent or threatening tone in the email content, pressuring the recipient to act immediately. Phishing emails often create a sense of urgency to trick people into responding without thinking. They may also contain links or attachments that you are urged to click on or download. These links or attachments can lead to malicious websites or contain malware. Furthermore, the email may appear to come from a reputable company or person you know, but the email address doesn't match the company's official email address. Always double-check the sender's email address and never provide personal information unless you're sure the request is legitimate.

Alsongside email marketing, if you're into video marketing...

You should try - your all-in-one screen recorder, to create launch videos, product demos, social media videos, 1:1s for customers, and more!

Tella isn't just a screen recorder. It combines the simplicity of Loom with the creativity of Canva to create great looking videos with no effort.

With Tella, you can record your screen and/or camera, combine separate clips and quickly remove mistakes, apply beautiful backgrounds, change the camera layout, add zoom effects - almost instantly.

Tella screen recorder

< Back to Email Marketing glossary

Try Tella today!

Screen recording for creators — simple and powerful.

7-day free trial — no credit card required