Substack terms


A regular email publication sent to subscribers.

What is a newsletter in Substack?

A newsletter in Substack is a digital publication that is distributed by an individual or a group to their subscribers through the Substack platform. Substack is an online platform that allows writers and publishers to send digital newsletters directly to their subscribers. The platform is designed to simplify the process of publishing newsletters, making it easy for anyone to start, grow, and monetize their own subscription newsletter.

The newsletter content can range from personal essays, news analysis, political commentary, to industry-specific insights, among others. Subscribers of a Substack newsletter receive these publications directly in their email inbox. Some newsletters on Substack are free, while others require a paid subscription. This model allows writers and publishers to monetize their content directly from their audience, bypassing traditional advertising or sponsorship models.

How much does a Substack newsletter cost?

Substack newsletter pricing varies depending on the creator's choice. Substack itself is free to use for newsletter creators, and they have the option to offer their newsletters for free or to charge a subscription fee. The subscription fee is set by the creator and can range from a few dollars to several hundred dollars per year.

If a creator decides to charge for their newsletter, Substack takes a 10% fee from the subscription revenue. Additionally, there is a credit card processing fee which is typically around 2.9% plus 30 cents per transaction. So, the cost for subscribers can vary greatly depending on the pricing set by the newsletter's creator.

How can I monetize my Substack newsletter?

Monetizing your Substack newsletter can be achieved through a variety of methods. The most direct way is by offering paid subscriptions. Substack allows you to create both free and paid content, so you can offer exclusive, premium content to your paid subscribers. This could be in the form of additional newsletters, early access to content, or other exclusive benefits. You set the price for your subscription, and Substack takes a 10% fee from your earnings.

Another way to monetize your Substack newsletter is through sponsorships and partnerships. If your newsletter has a large and engaged audience, companies may be willing to pay to have their product or service featured in your newsletter. This could be in the form of sponsored content, product reviews, or advertisements. However, it's important to disclose these partnerships to your readers to maintain transparency and trust.

How do I grow my Substack newsletter subscribers?

Growing your Substack newsletter subscribers involves a combination of creating high-quality content, promoting your newsletter, and engaging with your audience. Start by ensuring your content is valuable, unique, and relevant to your target audience. This will not only attract new subscribers but also retain existing ones. Regularly publishing content can also help maintain and increase your subscriber base.

Promotion is another key aspect. Share your newsletter on your social media platforms, blog, or website. You can also collaborate with other newsletter writers or influencers in your niche to reach a wider audience. Additionally, consider offering incentives such as exclusive content or early access to new features for subscribers. Engage with your audience by responding to comments and emails, as this can help build a loyal community around your newsletter. Lastly, make the subscription process easy and straightforward, and consider using a lead magnet to attract new subscribers.

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