ConvertKit terms

Landing Pages

Standalone web pages designed to capture email addresses.

What are landing pages in ConvertKit?

Landing pages in ConvertKit are standalone web pages that are designed to capture a visitor's information through a lead form. They are used in marketing campaigns, allowing businesses to direct potential customers to a specific product, service, or offer, and encourage them to take action. This action could be anything from signing up for a newsletter, downloading a free guide, registering for a webinar, or making a purchase.

ConvertKit's landing pages are customizable, allowing users to choose from a variety of templates and design elements to create a page that aligns with their brand. They also offer features like A/B testing, analytics, and integration with other marketing tools. The goal of these landing pages is to convert visitors into leads or customers, hence the name ConvertKit. They play a crucial role in lead generation and sales conversion strategies.

How to create a landing page in ConvertKit?

Creating a landing page in ConvertKit is a straightforward process. First, log into your ConvertKit account and navigate to the "Landing Pages & Forms" tab on the dashboard. Click on the "Create New" button and select "Landing Page" from the dropdown menu. You will then be presented with a variety of templates to choose from. Select the one that best suits your needs and click on it to start customizing.

Once you've selected a template, you can customize it to fit your brand and message. Click on any element on the page to edit it, including text, images, and colors. You can also add new elements like buttons, videos, or countdown timers using the toolbar on the right. When you're satisfied with your design, click on the "Save & Publish" button at the top right corner. You can then choose to host the landing page on ConvertKit's servers or your own website. If you choose the latter, ConvertKit will provide you with a code snippet to embed on your site.

How to customize a landing page in ConvertKit?

Customizing a landing page in ConvertKit can be done in a few simple steps. First, you need to log into your ConvertKit account and navigate to the "Landing Pages & Forms" section. Here, you can either choose to create a new landing page or edit an existing one. If you're creating a new one, you'll be prompted to choose a template. Once you've selected a template, you can start customizing it according to your needs.

The customization process involves editing the text, images, colors, and other elements on the page. To edit any element, simply click on it and the editing options will appear. You can change the font, size, color, and alignment of the text. For images, you can upload your own or choose from ConvertKit's library. You can also add new elements like buttons, videos, or countdown timers. Once you're satisfied with your changes, click "Save" to apply them. Remember to preview your landing page to ensure it looks as expected before publishing.

How to track the performance of landing pages in ConvertKit?

To track the performance of landing pages in ConvertKit, you can use the platform's built-in analytics tools. ConvertKit provides detailed statistics for each landing page you create, including the number of visitors, the conversion rate, and the total number of subscribers gained from the page. You can access these statistics by navigating to the "Landing Pages & Forms" section of your ConvertKit account, selecting the landing page you want to analyze, and then clicking on the "Stats" tab.

In addition to the built-in analytics, you can also integrate ConvertKit with Google Analytics for more detailed tracking. This allows you to monitor user behavior on your landing pages, such as how long visitors stay on the page, what links they click on, and what devices they're using. To set up this integration, you'll need to add your Google Analytics tracking code to the HTML of your ConvertKit landing page.

If you also work with videos...

You should try - your all-in-one screen recorder, to create launch videos, product demos, social media videos, 1:1s for customers, and more!

Tella isn't just a screen recorder. It combines the simplicity of Loom with the creativity of Canva to create great looking videos with no effort.

With Tella, you can record your screen and/or camera, combine separate clips and quickly remove mistakes, apply beautiful backgrounds, change the camera layout, add zoom effects - almost instantly.

Tella screen recorder

< Back to ConvertKit glossary

Try Tella today!

Screen recording for creators — simple and powerful.

7-day free trial — no credit card required