ConvertKit terms

Landing in the Inbox

Techniques to ensure your emails are delivered to the main inbox.

What is landing in the inbox in ConvertKit?

Landing in the inbox in ConvertKit refers to the successful delivery of an email to a recipient's main inbox, not their spam or promotions folder. ConvertKit is an email marketing software that helps businesses and individuals send out newsletters, promotional emails, and other forms of communication to their subscribers.

The term "landing in the inbox" is significant because it indicates that the email has passed through spam filters and has been recognized as a legitimate, non-spam message. This increases the chances of the email being opened and read by the recipient. ConvertKit provides tools and features to help users optimize their emails to increase deliverability and ensure they land in the inbox.

How can I increase the chances of my emails landing in the inbox in ConvertKit?

To increase the chances of your emails landing in the inbox in ConvertKit, you need to focus on improving your sender reputation and email deliverability. Sender reputation is determined by factors such as the quality of your content, the frequency of your emails, and the number of spam complaints you receive. To improve this, ensure your content is relevant and valuable to your subscribers, send emails at a consistent frequency, and promptly address any spam complaints.

Email deliverability can be improved by using a verified domain for sending emails, maintaining a clean email list, and using double opt-in for subscriptions. A verified domain shows email providers that you are a legitimate sender, while a clean email list ensures that your emails are not being sent to inactive or non-existent addresses. Double opt-in requires subscribers to confirm their subscription, which can reduce the chances of your emails being marked as spam. Additionally, avoid using spam trigger words in your subject lines and content, and always include a clear and easy way for subscribers to unsubscribe.

Why are my ConvertKit emails not landing in the inbox?

There could be several reasons why your ConvertKit emails are not landing in the inbox. One common issue is that your emails may be marked as spam. This can happen if your emails contain certain keywords or phrases that are commonly associated with spam, or if your emails are being sent to a large number of recipients who have not opted in to receive them.

Another possible reason is that your email deliverability rate may be low. This can be affected by factors such as the quality of your email content, the reputation of your IP address, and the engagement rate of your emails. If your emails are frequently marked as spam or deleted without being read, this can harm your deliverability rate. To improve this, ensure your emails are relevant, engaging, and targeted to your audience's interests.

Lastly, technical issues can also cause your emails to not land in the inbox. This could be due to incorrect DNS settings, issues with your email service provider, or problems with the recipient's email server. It's recommended to check your email settings and consult with your email service provider if you're experiencing persistent issues.

What factors affect my emails landing in the inbox in ConvertKit?

Several factors can affect your emails landing in the inbox in ConvertKit. One of the primary factors is your sender reputation. This is determined by your email engagement rates, including open and click-through rates, and the number of spam complaints or bounced emails associated with your account. If you have a high bounce rate or a large number of spam complaints, email service providers may flag your emails as spam, causing them to land in the spam folder instead of the inbox.

Another crucial factor is the content of your emails. If your emails contain spam trigger words, they are more likely to be flagged as spam. Additionally, the use of all caps, excessive punctuation, or misleading subject lines can also lead to your emails being marked as spam. Lastly, the technical aspects of your emails, such as the IP address you're sending from, the email's HTML code, and whether you've authenticated your domain, can also impact whether your emails land in the inbox or the spam folder.

If you also work with videos...

You should try - your all-in-one screen recorder, to create launch videos, product demos, social media videos, 1:1s for customers, and more!

Tella isn't just a screen recorder. It combines the simplicity of Loom with the creativity of Canva to create great looking videos with no effort.

With Tella, you can record your screen and/or camera, combine separate clips and quickly remove mistakes, apply beautiful backgrounds, change the camera layout, add zoom effects - almost instantly.

Tella screen recorder

< Back to ConvertKit glossary

Try Tella today!

Screen recording for creators — simple and powerful.

7-day free trial — no credit card required