Podcasting terms


The opening segment of a podcast episode, often featuring music and a brief overview of the episode's content.

What is an intro in podcasting?

An intro in podcasting refers to the initial segment of a podcast episode that sets the tone and provides a brief overview of what the episode will entail. It is typically a short, engaging piece that is designed to capture the listener's attention and provide them with a clear idea of the podcast's theme or topic. The intro often includes the podcast's title, the host's name, and a brief summary of the episode's content.

The intro is a crucial part of a podcast as it is the first thing listeners hear. It can help to establish the podcast's identity and brand, and it can also set the mood for the rest of the episode. A well-crafted intro can draw listeners in and encourage them to continue listening, while a poorly executed intro may deter listeners. Therefore, podcasters often put a lot of thought and effort into creating compelling intros for their episodes.

How to create an intro for a podcast?

Creating an intro for a podcast involves a few key steps. First, you need to decide what information to include in your intro. This typically includes the name of your podcast, your name (and your co-host's name, if applicable), and a brief overview of what your podcast is about. You might also want to include a catchy tagline or a brief teaser of what's in the episode to hook your listeners.

Once you've decided on the content, you can start creating the audio. You can do this yourself if you have the necessary equipment and software, or you can hire a professional to do it for you. If you're doing it yourself, you'll need a good quality microphone and audio editing software. Record your script, then edit it to remove any mistakes or awkward pauses. You might also want to add some background music or sound effects to make your intro more engaging. Remember to keep it short and sweet - a good podcast intro is typically no longer than 30 seconds.

What should be included in a podcast intro?

A podcast intro should include a few key elements to effectively set the tone and context for the listeners. Firstly, it should include a catchy music or jingle that aligns with the theme of the podcast. This helps to grab the listener's attention and make your podcast memorable. Secondly, it should include a brief introduction of the podcast host(s) and the title of the podcast. This helps to establish a personal connection with the listeners.

The intro should also provide a concise overview of what the podcast is about, the topics that will be covered, and what the listeners can expect to gain from it. This helps to set the expectations right for the listeners. If the podcast episode features a guest, a brief introduction of the guest can also be included. Lastly, if the podcast is sponsored, the intro should include a mention of the sponsor. Remember, the intro should be engaging and not too long, ideally within 30 to 60 seconds.

How long should a podcast intro be?

A podcast intro should ideally be short, concise, and engaging. The recommended length is between 15 to 30 seconds. This is because the intro serves as a hook to capture the listener's attention and set the tone for the rest of the podcast. It should be long enough to provide a brief overview of what the podcast is about, but not so long that it becomes tedious or boring for the listener.

However, the length can vary depending on the nature of the podcast. For instance, if the podcast is more narrative or story-based, a slightly longer intro might be necessary to set the scene. Regardless, it's crucial to ensure that the intro doesn't drag on and lose the listener's interest. Remember, the goal is to entice the listener to stay and listen to the entire podcast.

If you also work with videos...

You should try Tella.tv - your all-in-one screen recorder, to create launch videos, product demos, social media videos, 1:1s for customers, and more!

Tella isn't just a screen recorder. It combines the simplicity of Loom with the creativity of Canva to create great looking videos with no effort.

With Tella, you can record your screen and/or camera, combine separate clips and quickly remove mistakes, apply beautiful backgrounds, change the camera layout, add zoom effects - almost instantly.

Tella screen recorder

< Back to Podcasting glossary

Try Tella today!

Screen recording for creators — simple and powerful.

7-day free trial — no credit card required