Email Marketing terms

HTML Email

Emails that include graphics, colors, and other formatting, as opposed to plain text emails.

What is an HTML email in email marketing?

HTML email in email marketing refers to emails that are formatted using Hypertext Markup Language (HTML). This is the same coding language used to create web pages, and it allows marketers to include unique fonts, graphics, colors, and links in their emails. HTML emails are more visually appealing and interactive than plain text emails, which can help to increase engagement and conversion rates.

However, creating HTML emails can be more complex than creating plain text emails, as they need to be properly coded to display correctly on various email clients and devices. Additionally, not all email clients support all HTML features, so marketers need to ensure their emails are designed in a way that they still look good and function properly even if some features aren't supported. Despite these challenges, many marketers prefer to use HTML emails because of the additional design and interactivity options they provide.

How to create an HTML email for email marketing?

Creating an HTML email for email marketing involves several steps. First, you need to design your email. This can be done using HTML and CSS. You can use a simple text editor like Notepad or a more advanced HTML editor to write your code. The email should be designed in a way that it is responsive, meaning it can adjust to different screen sizes. It should also be visually appealing and easy to read. You can include images, links, and other elements to make your email more engaging.

Once you have designed your email, you need to test it to ensure it displays correctly on different devices and email clients. There are various online tools available that allow you to test your HTML email. After testing, you can use an email marketing service to send your HTML email. These services usually provide an option to import your HTML code. Once imported, you can add your recipient list and schedule your email for sending. Remember to include a clear call-to-action and make sure your email complies with all relevant email marketing laws and regulations.

What are the benefits of using HTML emails in email marketing?

HTML emails in email marketing offer several benefits. Firstly, they allow for a more visually appealing and professional look, with the ability to include different fonts, colors, and layouts. This can help to grab the recipient's attention and make your emails stand out from the crowd. They also allow for the inclusion of images, videos, and links, which can help to engage the recipient and encourage them to interact with your content.

Secondly, HTML emails can be more effective in terms of tracking and analytics. They allow for the use of tracking pixels and other tools to monitor open rates, click-through rates, and other metrics. This can provide valuable insights into the effectiveness of your email marketing campaigns and help you to make data-driven decisions. Additionally, HTML emails can be optimized for mobile devices, ensuring that they look good and function well regardless of the device the recipient is using.

What are the best practices for using HTML email in email marketing?

HTML emails are a crucial part of email marketing, and there are several best practices to follow for optimal results. Firstly, it's important to keep the design simple and clean. Overly complex designs can be difficult to load and may not display correctly on all devices. Use a single column layout for easy mobile viewing, and avoid using too many images or large files that can slow down load times. Always include a plain text version of your email for those who can't or prefer not to view HTML emails.

Secondly, ensure your HTML emails are responsive, meaning they automatically adjust to fit the screen size of the device they're viewed on. This is crucial for reaching mobile users. Also, remember to thoroughly test your emails on various devices and email clients before sending them out to ensure they display correctly. Finally, always include a clear call-to-action (CTA) in your HTML emails. This could be a button or link that directs the reader to your website, a specific product, or another relevant page. Make sure your CTA stands out visually and is easy to click on, especially on mobile devices.

Alsongside email marketing, if you're into video marketing...

You should try - your all-in-one screen recorder, to create launch videos, product demos, social media videos, 1:1s for customers, and more!

Tella isn't just a screen recorder. It combines the simplicity of Loom with the creativity of Canva to create great looking videos with no effort.

With Tella, you can record your screen and/or camera, combine separate clips and quickly remove mistakes, apply beautiful backgrounds, change the camera layout, add zoom effects - almost instantly.

Tella screen recorder

< Back to Email Marketing glossary

Try Tella today!

Screen recording for creators — simple and powerful.

7-day free trial — no credit card required