Substack terms


Highlighted or promoted posts.

What is featured in Substack?

Substack is a platform that features a variety of newsletters written by independent writers. It allows writers to create subscription-based newsletters where they can monetize their content directly from their subscribers. The platform hosts a wide range of topics, from politics and culture to data science and personal development, allowing writers to share their expertise and perspectives with their audience.

In addition to newsletters, Substack also offers podcast hosting, making it a versatile platform for content creators. It provides writers with the tools they need to build a successful subscription business, including analytics, design customization, and subscriber management features. Substack also fosters a community of writers and readers, encouraging engagement through comments and discussions.

How much is a subscription on Substack?

The cost of a subscription on Substack can vary greatly as it is set by the individual writers who use the platform to distribute their content. Some writers offer free content, while others charge a subscription fee. The fee can range from a few dollars per month to over $50 per month, depending on the writer and the content they are offering.

Substack also offers a platform fee for writers who want to monetize their newsletters. The platform takes a 10% fee from the subscription revenue generated by the writer. For example, if a writer charges $5 per month for a subscription, Substack would take $0.50, leaving the writer with $4.50. However, it's important to note that payment processing fees are also deducted from the total revenue.

How much do writers earn on Substack?

Earnings on Substack can vary greatly depending on a number of factors. The platform allows writers to set their own subscription rates, and earnings are primarily derived from these subscriptions. Therefore, a writer's income on Substack is largely dependent on their number of subscribers and the price of their subscription.

Substack takes a 10% fee from the subscription revenue, while payment processing fees are around 3% plus $0.30 per transaction. So, if a writer charges $5 per month and has 1,000 subscribers, they would earn around $4,500 per month after fees. However, it's important to note that building a large subscriber base can take time and effort. Some successful writers on the platform reportedly earn six figures annually, but these are often established writers with a significant following.

What is the average value of a newsletter on Substack?

The average value of a newsletter on Substack can vary greatly depending on several factors such as the number of subscribers, the subscription fee, and the quality of the content. Substack allows writers to set their own subscription fees, which typically range from $5 to $50 per month, with $10 being a common choice. Therefore, the average value of a newsletter could be calculated by multiplying the subscription fee by the number of subscribers.

However, it's important to note that the value of a newsletter isn't solely determined by its monetary earnings. The value can also be measured in terms of the community it builds, the influence it wields, and the opportunities it opens up for the writer. For instance, a newsletter with a small but highly engaged audience could be more valuable to a writer than one with a large but passive audience. Similarly, a newsletter that allows a writer to establish themselves as an expert in their field could be highly valuable even if it doesn't generate a lot of revenue.

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