Substack terms

Email Campaigns

Targeted email sequences sent to subscribers.

What is an email campaign in Substack?

An email campaign in Substack refers to a series of emails sent to a specific group of people who have subscribed to a writer's newsletter on the Substack platform. These campaigns are typically designed to engage the audience, share information, or promote a product or service. The content of the emails can range from articles, updates, announcements, or any other type of content that the writer believes will be of interest to their subscribers.

Substack provides tools for writers to manage their email campaigns, including scheduling emails, tracking open rates and click-through rates, and managing subscriber lists. The platform also allows for the monetization of email campaigns, with options for subscribers to pay for premium content. This makes it a popular choice for writers looking to build a direct relationship with their audience and generate income from their work.

How much does it cost to run an email campaign in Substack?

The cost of running an email campaign in Substack can vary depending on several factors. Substack itself is free to use for newsletter creators, they only charge a 10% fee when you start to charge your subscribers. This means you can start an email campaign for free, but once you decide to monetize your newsletter, Substack will take a 10% cut of your earnings.

However, the overall cost of an email campaign can also include other expenses such as the time and resources spent on creating content, promoting the newsletter, and managing subscriber relationships. If you hire writers, designers, or marketing professionals to help with these tasks, their fees would also contribute to the total cost. Therefore, while the platform itself may be free to use, the actual cost of running an email campaign on Substack can vary widely depending on your specific situation and strategy.

How effective are email campaigns in Substack?

Email campaigns in Substack can be highly effective, depending on the quality of content and the target audience. Substack is a platform that allows writers to send digital newsletters directly to their subscribers' inboxes, which can be a powerful tool for building a loyal audience. The effectiveness of email campaigns on Substack is largely dependent on the value that the content provides to the subscribers.

Substack's model allows for direct communication with readers, which can lead to higher engagement rates compared to other platforms. It also allows for the possibility of monetization through paid subscriptions. However, the success of an email campaign on Substack is not guaranteed and requires a well-planned strategy, including regular posting, engaging content, and a deep understanding of the target audience's interests and needs.

How to create an email campaign in Substack?

Creating an email campaign in Substack is a straightforward process. First, you need to sign up for an account on Substack and set up your newsletter. Once you've done that, you can start creating your email campaign. Click on the "New Post" button on your dashboard to start writing your email. You can add text, images, links, and more to your email. You can also customize the design of your email to match your brand.

After you've finished creating your email, you can choose to send it immediately or schedule it for a later date. You can also choose who to send your email to. You can send it to all your subscribers, or you can choose to send it to a specific segment of your subscribers. Once you've made your selections, click on the "Publish & Email" button to send your email. You can then track the performance of your email campaign through Substack's analytics.

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