ConvertKit terms

Custom Fields

Additional fields to capture specific information from subscribers.

What are custom fields in ConvertKit?

Custom fields in ConvertKit are personalized data fields that you can create and add to your subscriber profiles. They allow you to store additional information about your subscribers beyond the standard fields provided by ConvertKit, such as name and email address. This could include information like location, job title, interests, or any other data that might be relevant to your email marketing strategy.

These custom fields can be used to further segment your subscriber list and send more targeted and personalized emails. For example, if you have a custom field for location, you could send specific emails to subscribers in a certain city or country. They can also be used in the content of your emails to personalize them, such as addressing a subscriber by their first name. Custom fields are a powerful tool in ConvertKit that can help you better understand and engage with your audience.

How to create custom fields in ConvertKit?

Creating custom fields in ConvertKit is a straightforward process. First, you need to log into your ConvertKit account and navigate to the "Subscribers" tab. From there, click on the "Custom Fields" option located on the right side of the page. This will take you to a new page where you can create your custom fields.

To create a new custom field, click on the "+ Add Field" button. A new row will appear where you can type in the name of your new custom field. Once you've named your field, click on the "Save" button to finalize the creation. You can create as many custom fields as you need. These fields can then be used to collect additional information from your subscribers, allowing you to better segment and target your audience.

How to use custom fields in ConvertKit for segmentation?

Custom fields in ConvertKit can be used for segmentation to create more personalized and targeted email campaigns. To use custom fields, you first need to create them in your ConvertKit account. You can do this by going to the 'Subscribers' tab, clicking on 'Manage Fields' and then 'Add Custom Field'. You can name the field according to the information you want to collect, such as 'Location', 'Job Title', etc.

Once you've created your custom fields, you can start using them for segmentation. When you're creating a new broadcast or sequence, you can choose to send it to a segment of your subscribers based on the information in your custom fields. For example, if you have a custom field for 'Location', you can send a broadcast to all subscribers who live in a certain city or country. This allows you to send more relevant and personalized emails to your subscribers, which can improve engagement and conversion rates.

Can I import custom fields in ConvertKit from another platform?

Yes, you can import custom fields in ConvertKit from another platform. ConvertKit allows you to import subscribers from other email marketing platforms, and this includes any custom fields you may have set up. This feature is particularly useful if you're migrating from another service and want to retain all the subscriber data you've collected.

To do this, you'll need to export your data from your current platform into a CSV file, ensuring that all the custom fields you want to import are included. Then, in ConvertKit, you can upload this CSV file. During the import process, you'll have the option to map your CSV columns to ConvertKit's custom fields, ensuring all your data is correctly transferred.

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