ConvertKit terms

Cold Subscribers

Subscribers who haven't engaged with your emails for an extended period.

What are cold subscribers in ConvertKit?

Cold subscribers in ConvertKit are individuals who have not engaged with any of your emails for a certain period of time. This period is typically around 90 days, but it can be adjusted based on your specific needs and the nature of your email marketing strategy. These subscribers are considered "cold" because they are not actively interacting with your content, which can negatively impact your email deliverability rates and overall engagement metrics.

ConvertKit allows you to identify and manage these cold subscribers effectively. You can choose to re-engage them with targeted campaigns or remove them from your list to improve your email performance. It's important to regularly monitor and manage your cold subscribers to maintain a healthy and engaged email list. This can help improve your email deliverability, open rates, and click-through rates, leading to better overall email marketing performance.

How do I identify cold subscribers in ConvertKit?

In ConvertKit, cold subscribers are those who have not engaged with your emails for a certain period of time. To identify these subscribers, you can use the "Cold Subscribers" filter. Go to the "Subscribers" tab in your ConvertKit dashboard and click on the "Filter" button. From the dropdown menu, select "Cold Subscribers". This will display a list of all subscribers who have not opened any of your emails in the last 90 days.

However, before you decide to remove these subscribers, it's recommended to send a re-engagement campaign to try and re-ignite their interest. If they still don't engage, then it might be time to remove them from your list. Remember, having a smaller, more engaged list is more beneficial than having a large list of unengaged subscribers.

What should I do with cold subscribers in ConvertKit?

Cold subscribers in ConvertKit are those who have not engaged with your emails for a certain period of time. It's important to manage these subscribers effectively to maintain a healthy email list and improve your email marketing performance.

Firstly, you can create a segment for cold subscribers and send them a re-engagement campaign. This campaign should remind them about the value of your content and ask if they still want to receive your emails. If they don't respond, you can consider removing them from your list. This will help improve your email open rates and deliverability.

Secondly, you can analyze the behavior of these cold subscribers to understand why they became disengaged. This could be due to the frequency of your emails, the relevance of your content, or other factors. Based on this analysis, you can make necessary adjustments to your email marketing strategy to prevent more subscribers from becoming cold.

How can I re-engage cold subscribers in ConvertKit?

Re-engaging cold subscribers in ConvertKit can be achieved through a few strategic steps. First, you can create a re-engagement campaign to remind your subscribers about the value of your content. This could involve sending a series of emails that highlight your best content, offer special deals, or ask for feedback. Personalize these emails as much as possible to make your subscribers feel valued and understood.

Secondly, segment your list to identify cold subscribers. ConvertKit allows you to tag and segment your subscribers based on their behavior, such as those who haven't opened an email in a certain period. Once you've identified these subscribers, you can target them with your re-engagement campaign. If they remain unresponsive, you might consider removing them from your list to maintain a high-quality, engaged audience.

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