ConvertKit terms


Emails that couldn't be delivered.

What is bounced in ConvertKit?

In ConvertKit, "bounced" refers to an email status that indicates the email sent to a particular recipient was not successfully delivered. This could be due to various reasons such as the recipient's email address being incorrect, the recipient's mailbox being full, or the email server identifying the email as spam.

When an email is bounced in ConvertKit, the system automatically categorizes it into either a soft bounce or a hard bounce. A soft bounce is a temporary issue, such as a full inbox or a server problem, and ConvertKit will attempt to resend the email at a later time. A hard bounce, on the other hand, is a permanent issue like an invalid email address. After several hard bounces, ConvertKit will mark the email address as "undeliverable" to prevent future sending attempts.

How is the bounce rate calculated in ConvertKit?

ConvertKit does not directly calculate the bounce rate as it is primarily an email marketing software. However, it does track email bounces, which are instances where emails could not be delivered to the recipient's inbox. The bounce rate in the context of email marketing refers to the percentage of email addresses in your subscriber list that didn't receive your message because it was returned by a recipient mail server.

To calculate the bounce rate, you would need to divide the number of bounced emails by the total number of emails sent, then multiply the result by 100 to get a percentage. For example, if you sent 1000 emails and 50 emails bounced, your bounce rate would be 5%. ConvertKit provides you with the necessary data to calculate this, but it does not calculate the bounce rate for you.

Why are my emails bouncing in ConvertKit?

Emails in ConvertKit may be bouncing for several reasons. One common reason is that the recipient's email address is incorrect or no longer active. This could be due to a typo in the email address or the recipient may have closed their email account. ConvertKit will mark these emails as "bounced" and will stop sending to these addresses to maintain your sender reputation.

Another reason could be related to the recipient's email server. If the server identifies your emails as spam, it may reject them, causing them to bounce. This can happen if you're sending a high volume of emails or if your emails contain content that is typically associated with spam. To prevent this, ensure your email content is relevant and valuable to your recipients, and try to maintain a consistent sending schedule. Also, it's important to authenticate your domain in ConvertKit to improve your deliverability rates.

How can I reduce the bounce rate in ConvertKit?

Reducing the bounce rate in ConvertKit can be achieved by implementing several strategies. First, ensure that your email content is relevant, engaging, and valuable to your subscribers. This can be done by segmenting your email list and personalizing your emails based on the interests and needs of your subscribers. Also, make sure your subject lines are compelling and accurately represent the content of your email to avoid misleading your subscribers.

Secondly, maintain a clean email list. Regularly remove inactive subscribers or those who have not engaged with your emails for a long time. This can help improve your email deliverability and reduce the bounce rate. Additionally, always get permission before adding someone to your email list to ensure they are interested in receiving your emails. Lastly, test different email formats and sending times to see what works best for your audience.

If you also work with videos...

You should try - your all-in-one screen recorder, to create launch videos, product demos, social media videos, 1:1s for customers, and more!

Tella isn't just a screen recorder. It combines the simplicity of Loom with the creativity of Canva to create great looking videos with no effort.

With Tella, you can record your screen and/or camera, combine separate clips and quickly remove mistakes, apply beautiful backgrounds, change the camera layout, add zoom effects - almost instantly.

Tella screen recorder

< Back to ConvertKit glossary

Try Tella today!

Screen recording for creators — simple and powerful.

7-day free trial — no credit card required