ConvertKit terms

Active Subscribers

Subscribers who regularly engage with your emails.

What are active subscribers in ConvertKit?

Active subscribers in ConvertKit are individuals who have opted in to receive email communications from a user of the ConvertKit email marketing software. These subscribers have either signed up through a form or landing page created by the user, or have been manually added by the user into the system. They are considered "active" because they have not unsubscribed or been removed from the user's email list, and they have not bounced or marked the user's emails as spam.

Active subscribers are crucial to the success of an email marketing campaign as they represent the audience that is interested in and engages with the content. ConvertKit provides tools to manage and engage with these active subscribers effectively, such as segmentation and automation features. The number of active subscribers a user has can also impact the cost of their ConvertKit plan, as pricing is based on the size of the user's subscriber list.

How many active subscribers can I have in ConvertKit?

ConvertKit does not limit the number of active subscribers you can have. The pricing of ConvertKit is based on the number of subscribers you have. The more subscribers you have, the more you will need to pay. For example, for up to 1,000 subscribers, you will need to pay $29 per month. For up to 3,000 subscribers, the cost is $49 per month. If you have more than 5,000 subscribers, you will need to contact ConvertKit for a custom plan.

However, it's important to note that ConvertKit counts both confirmed and unconfirmed subscribers towards your total. This means that even if a subscriber hasn't clicked the confirmation link in the double opt-in email, they will still count towards your total number of subscribers. So, while there's no limit to the number of subscribers you can have, you'll want to manage your list effectively to ensure you're not paying for unconfirmed subscribers.

How to increase active subscribers in ConvertKit?

Increasing active subscribers in ConvertKit can be achieved through several strategies. First, it's crucial to create high-quality, engaging content that provides value to your audience. This could be in the form of blog posts, newsletters, or other types of content that your audience finds interesting and useful. By consistently delivering valuable content, you can encourage your audience to subscribe and stay engaged with your brand.

Second, you can use ConvertKit's automation and segmentation features to personalize your email marketing campaigns. By segmenting your audience based on their interests, behaviors, or other factors, you can send targeted emails that are more likely to resonate with them and encourage them to stay active. Additionally, you can use ConvertKit's landing page and form building features to attract new subscribers. Offering incentives, such as free resources or discounts, can also help attract new subscribers. Lastly, promoting your ConvertKit subscription through social media, your website, and other marketing channels can help you reach a wider audience and increase your active subscribers.

How to manage active subscribers in ConvertKit?

Managing active subscribers in ConvertKit can be done through a few simple steps. First, you need to access the 'Subscribers' tab in your ConvertKit dashboard. This will provide you with a list of all your subscribers. You can then use the search bar to find specific subscribers or use the filter option to sort them based on different criteria such as subscription date, form, sequence, or tag.

Once you have your list of subscribers, you can manage them individually or in bulk. For individual management, click on a subscriber's name to view their profile, where you can add or remove tags, change their subscription status, or delete them. For bulk management, select multiple subscribers using the checkboxes next to their names, then choose an action from the 'Bulk Actions' dropdown menu. This allows you to add or remove tags, unsubscribe or delete multiple subscribers at once. Remember to always save your changes.

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