A failed publish usually means the platform’s connection has expired, the video breaks one of the platform’s limits, or Meta has no Page or Instagram account to post to. The Publish tab says which: fix it and click Publish again. A failure on one platform doesn’t stop the others.
”Couldn’t publish to … Try again.”
The platform refused the video after Tella sent it. Click Publish again. If it keeps failing, check the platform’s limits in Video requirements for each social platform: the file size is only checked after the export, so a video that’s too big fails here. Lower the size under Export settings or publish a shorter video.
”The connected Google account has no YouTube channel”
If your connected Google account has no YouTube channel, the Publish tab says Couldn’t publish to YouTube. The connected Google account has no YouTube channel. Create one on YouTube, then publish again.
- Sign in to YouTube with the Google account you connected to Tella.
- Create a YouTube channel for that account.
- Return to Share → Publish in Tella and publish again.
Lowering your export settings won’t fix this error: you need a YouTube channel before you can upload videos.
”This YouTube channel has reached YouTube’s daily upload limit”
YouTube limits how many videos a channel can upload in 24 hours. Once your channel reaches that limit, YouTube refuses further uploads and the Publish tab says Couldn’t publish to YouTube. This YouTube channel has reached YouTube’s daily upload limit. Publish again in 24 hours.
Publishing again before the limit resets fails the same way, and changing your export settings won’t help. Wait 24 hours, then publish again from Share → Publish.
”Tella no longer knows whether this publish finished”
Tella records the result automatically when publishing finishes, even if you close the dialog. Checking it later doesn’t normally lose the result.
If a result wasn’t recorded and Tella can no longer retrieve it, the Publish tab says Tella no longer knows whether this publish finished. Check the platform before publishing again.
This doesn’t mean the publish failed. Check your account on the platform for the post before trying again: publishing again can create a duplicate.
Platforms end app access after a while, or when you change your password or remove Tella in their settings. The platform then shows Connect again under Destinations, and its card in Settings → Connections reads Needs reconnecting. Click either one and sign in again.
For YouTube, Google sometimes won’t renew access at all: remove Tella at myaccount.google.com/permissions, then reconnect.
The button stays disabled until every platform you picked is ready:
- No platform is picked. A platform your video can’t go to is dropped from your selection; see the next section.
- A title is empty. Every platform needs a title, on All destinations or on the platform’s own tab.
- TikTok has no audience. Choose Who can see it on the TikTok tab. If you turned on Disclose commercial content, also choose Your brand or Branded content.
- A publish to that platform is still running. Wait for it to finish.
Your video breaks one of that platform’s limits. Hover the platform under Destinations to see which: Unavailable: landscape video, Unavailable: longer than …, Unavailable: shorter than 3 secs or Unavailable: 4K export. Change the video’s format in the editor, or the size or speed under Export settings, and the platform can be picked again. See Video requirements for each social platform.
Tella exports the video before publishing it, and every platform you picked waits for that export. If the export fails, nothing is published. Check the error in the progress view, then try downloading the video from Download to see whether it exports at all before publishing again.
”Already publishing to …”
Only one publish to each platform runs at a time. Open Share → Publish to check its progress, and wait for it to finish before publishing again.
Facebook or Instagram has nowhere to post
Facebook posts go to a Page, and Instagram posts go to a professional account linked to a Page. If Tella says This Facebook account doesn’t manage a Page or None of your Facebook Pages has a linked Instagram professional account, set that up on Facebook or Instagram, then open Publish again. See Publish to Instagram and Facebook.
”Published without subtitles” or “Published to YouTube with subtitles missing”
The video was published to YouTube, but YouTube refused one or more caption tracks. The progress view shows Published without subtitles. followed by YouTube’s reason. After you return to the form or reopen the dialog once publishing has finished, the form shows Published to YouTube with subtitles missing. followed by the same reason.
To show subtitles anyway, turn on Burn subtitles into the video and publish again.
Still stuck?
Contact support through the in-app chat or support@tella.com, with the video’s link and the platform you were publishing to. Last modified on October 13, 2026
