Publish a video
- Open the video and click Share. You can also open Share from the video’s menu in your library.
- Open the Publish tab.
- Under 1. Destinations, click each platform you want to post to. A platform you haven’t connected yet says Connect when you hover it: click it, approve Tella in the tab that opens, and come back. See Connect your social accounts. A platform your video can’t go to is greyed out: hover it to see why. Under the platforms, each one says which account it is Posting as. Click it to switch accounts, tick several to post to all of them at once, or add another account. TikTok posts to one account at a time.
- Under 2. Post details, write the Title and Description. They start as the video’s own title and description.
- Under 3. Export settings, choose the size, frame rate, speed and subtitles of the video that gets uploaded.
- Click Publish to YouTube (or Publish to 3 platforms, and so on).
Check publishing progress
After you click Publish, a progress view replaces the form and hides the share dialog’s tabs. While Tella exports the video, Then publishing to shows your platforms and how many accounts each will post to. Hover a platform to see the account names. Once publishing starts, each account has its own progress card, labelled with the platform and account name. Each card reports its own steps, such as uploading, processing or posting. When a platform reports a percentage, you see it beside the status, for example Uploading to YouTube · 40%. A pulsing bar means that step has no percentage yet. Click Done to close the dialog, even while publishing is still running. Tella exports and publishes in the background, and emails you how it went once every platform has finished. Open Share → Publish again to see any publishes still running, or the form if publishing has finished. Once every account has finished, the progress heading reads Published, Partly published or Couldn’t publish, depending on the results. Each successful account’s card shows Published and a View button when a link to the post is available. Done closes the dialog rather than returning to the form.Preview your post before publishing
The right half of the Publish tab shows a Preview of the post on each platform you picked, with a tab for each one. It uses the text you wrote for that platform and the name of the account you’re posting as.- TikTok, YouTube Shorts, Instagram Reels, Instagram Stories and Facebook Stories show on a phone screen, under the buttons and captions the app draws over the video, so you can check nothing important is covered. Hover the preview to fade them out. A vertical video on LinkedIn shows this way too.
- YouTube, X, LinkedIn, Instagram and Facebook posts show as they appear in a feed.
Which platforms can I publish to?
Each platform has its own length, shape and file size limits. Tella checks them before it exports anything: a platform your video breaks a limit for is greyed out under Destinations, and hovering it says why, for example Unavailable: landscape video. See Video requirements for each social platform.
Use different text on each platform
The All destinations tab under Post details holds the title and description every platform gets. The platforms’ own tabs are tucked behind it: click All destinations to fan them out, then open a platform’s tab and edit its fields there. The rest keep following All destinations. Click All destinations again to tuck the platform tabs away. Click the reset arrow in a field’s corner to go back to the shared text. A platform’s tab is also where you:- Tag accounts: type
@in the description on X to tag an account, or on YouTube to tag a channel by its handle. LinkedIn doesn’t let apps tag people or Pages, so@stays plain text there. - Choose Who can see it, on platforms that offer more than one audience. Tella starts every platform on its most public option, so check this before you publish.
- Set the options only one platform has, like YouTube chapters, Instagram trial reels, or TikTok’s posting form.