Learn how to set up and use the Thanks.io cold postal skill to build an automated physical mail marketing campaign.
Ryan's video 👀
Ryan Hartman
Learn how to set up and use the Thanks.io cold postal skill to build an automated physical mail marketing campaign.
Chapters
00:00
Intro & Thanks.io MCP Setup
Connecting your account to Thanks.io/MCP and overview of the 3-part Cold Postal machine.
00:22
Step 1: Live Lead Feed Topics
00:40
Step 2: Geography, Buyer Intent & Cadence
01:02
Step 3: Choosing Your Mailer Format
01:11
Step 4: Alex Hormozi Offer Builder
01:30
AI Postcard Design & Handwritten Note
01:47
Step 5: Multi-Touch & Live Autopilot Campaign
02:07
Day-9 Email & Meta Ads Retargeting
02:29
Get $10 Free Credits & Run the Skill
Transcript
00:00
Okay, let's take a look at the cold postal skill here running in my Gemini account.
00:04
This will run on any LLM here.
00:06
basically what it does is starts out by connecting you to the thanks.io MCP, thanks.io slash MCP.
00:11
Once you get that step done, it's gonna walk you through setting up your mailer and then a follow-up email and Facebook and Instagram ads that are running on the Meta ad dashboard even before the mail hits.
00:22
So you can see it starts here with step 1.
00:24
It asks you what you're selling.
00:25
I just chose Medicare as an example.
00:27
Could be whatever you're selling.
00:28
What are the best matches of types of people actively searching this?
00:31
So what it's gonna do is look at Thanks.io's lead feed and say, hey, there are people searching for these topics.
00:36
Which one is the one that fits best?
00:38
Or you can enter multiple.
00:39
So I entered 4.
00:40
where are these people located?
00:41
You put your geography in there.
00:43
And then here we go and ask, do you want high intent people actively searching in the last 3 days or so, medium or low intent?
00:49
You can see on the screen what each of those mean.
00:51
And then I respond there and it says, okay, Now, how often do you want to add new leads to your funnel, to your system?
00:58
I say every day, I believe.
00:59
I picked number 1.
01:00
You can also do once a week.
01:02
And then now it asks what kind of mailer you want to send.
01:06
So I chose postcard.
01:07
You can see, Thanks.io's other types here being options.
01:11
So we go ahead here and then it goes to a very important step 4 where it helps you craft an irresistible offer.
01:17
If you don't already know what you want to offer these fresh leads, it'll walk you through and help you create an offer.
01:22
Based on Alex Hormozi's lead magnet framework.
01:25
so you can see here, it gives you 3 to choose from.
01:27
I chose number 2, and now you'll see that it went ahead and it actually created the postcard design and the back.
01:34
And if I wasn't happy with those, I could have gone back and forth and edited them straight from my AI tool, right?
01:41
So you can see that the note that it wrote, and you can see the design here.
01:45
You can preview that directly, and I say, yeah, go ahead, looks And now it just asks how many pieces I want to send, how many touches do I want to send out?
01:53
I answer that question.
01:54
And now at the very end, it's pretty much got a full active campaign live for me inside of Thanks.io.
02:01
It's got the mailing list automatically populating with fresh people who fit that criteria via the lead feeds.
02:07
And then if I wanted to continue on, it'll set up an automatic follow-up email to those people in 9 days, as well as set up automatic Meta ad retargeting.
02:15
I just connect my Meta ads account up to this, and then it'll automatically add them to an ad campaign.
02:21
So they start seeing my messaging and getting familiar with me even before the mail hits.
02:26
Go ahead and like this post right here if you think this is pretty cool stuff.
02:29
And if you don't already have a Thanks.io account, it's www.thanks.io.
02:33
You can create a free account, get samples, and get $10 in free credits today over at Thanks.io.
02:37
And then you're just gonna want to go and run the cold postal skill.
02:40
That you'll find on the top of the page wherever you're watching this, the thanks.io cold postal skill from thanks.io.