Intentional social media strategy for founders + entrepreneurs

So you're a founder showing up on social.

Maybe you're doing it yourself, maybe you've got a team doing it, but people are liking and engaging with what you're posting.

You're just not actually sure if it's doing anything for your business.

If that sounds like you, I'm really glad you're here.

Hi, I'm Becks.

I am the co-founder of Sociable.

Whenever I start working with someone, I ask them the same question: in the last month, which one post brought you a client?

And there's normally a pause and sometimes a little bit of nervous laughter, and that's completely normal.

But it's not good.

Let me ask you a few more questions.

Do you have a clear goal for social media that isn't just getting more followers every month?

Do you regularly take your data off the platform and look through it?

And do you know which posts lead to sales or signups in your business?

If you're sat there thinking no to all of those, then that's unfortunately really normal.

and that's the place that most founders are at when I start working with them.

the tricky thing is that even though you're saying no to all of these things, you're still making content at the same time, often paying for other people to make content for you, and you don't actually know if it's paying off.

And that can get really, really frustrating.

Week to week, you're wondering, what are we gonna post?

And is it actually helping my business?

And should I keep paying for this?

And loads of people I meet have already been through multiple freelancers or agencies.

Hoping that the next person they hire is going to help them figure it all out.

Now usually, from our perspective, it's not a content problem, it's a reporting problem or lack thereof.

If you can't see what worked last month, it's really hard to know what you should be doing this month in order to grow your business and not just grow your vanity metrics.

So you're gonna start from scratch every single week instead of working from a place of power, which is basically just data that you already have.

Now, let me tell you a story.

I learned this the hard way.

A few years ago, I was head of social media for Ali Abdaal.

Every month, everyone on the team chose one experiment that they were going to run with, and at the time, the creators and mentors I was talking to to were saying, you need to post everywhere, Becks.

Be as visible as possible.

Post, post 10 times a day to all of Ali's accounts.

And I thought, bet, I have the time and the budget necessary to make this happen.

So as a team of one, I started to post 130 pieces of content a week across his accounts.

And this was before the AI tools that we know today were available, so it was all from up here.

Now our reach, our engagement, and our following all went up, which of course felt amazing when I presented in our team meeting, but I couldn't link where that helped the business growth.

So we'd increased eyes on the account, which everyone thought was great, but I actually didn't feel very proud of myself because I wanted to grow the business.

So my next experiment was to strip it back to 35 posts a week and make sure that each post had a purpose.

That's what helped me to grow his accounts by 600k in 10 months.

And that experiment is the whole reason that Sociable exists today.

It helped me to understand and build a framework called GEAR, which we use with every client now.

Each post gets one of 4 jobs: growth, engagement, activation, and retain.

And then we check whether it actually did that at the end of the month.

Over time, you stop guessing and you're able to double down and repeat what works with your audience, not just in terms of sales, but also growing and keeping around your audience.

On your accounts, which is really, really important for long-term business growth.

And it really does work.

One of our clients runs a startup accelerator, and when he came to us He could not tell which of his LinkedIn posts drove sales.

We tied each post to a goal and then tracked the applications back to the content and doubled down on the winners.

That brought in a 2.2 million pipeline over 11 months.

And the best part is, in his best month, we hit his target with a third fewer posts than before.

We've done the same with a 500K account that was losing followers and a brand new account starting from nothing.

Just to name a few.

And this is what we're building at Sociable.

We're not just another agency that will flood your feed with content in the hopes that will get you seen everywhere.

We build a really intentional strategy that's going to help you understand social media.

So whether you work with us or not, you know what you're doing and why you're doing it.

so here's what a month working together would look like.

First, we really intentionally build your strategy around your business goal.

In fact, we reverse engineer it backwards from your business goal.

Then at the start of the month, 20 ideas land in your inbox ready for you to make the content.

Each of them have a clear purpose in our GEAR framework so that we can report back on them at the end of the month.

we build a system for you that automatically tells us how the post performs.

And on our 2 calls a month, we coach you through what to keep and what to get rid of.

The aim, as I say, is to make sure that you understand why you're doing certain things, so social media doesn't feel like such a mystery.

You're not starting from scratch every single week.

and you understand how to identify what's working and what isn't.

that's what we mean when we say we're aiming to leave social media a better place than when we found it, because we want people to use it intentionally to build businesses that do good in the world.

And it's hard to do that if people don't know who you are and what you're all about.

Now we work with our clients in two ways.

If you would prefer a one-off strategy that you can go away and implement yourself, that is our Get Into Gear package.

And if you're interested in what I've been talking about in this video, which is the monthly support in helping you to understand socials as well as delivering you the content ideas every month, you're looking at our Growth on Purpose package.

as you can see, all of our prices are on the page.

We don't believe in hiding anything, And because Luke and I make up Sociable, we look after every client ourselves.

We're the ones who are coming up with the ideas for you every month.

We're on the coaching calls with you.

We're guiding you through the entire process.

So we only work with a handful of people at a time.

Right now, we have space to work with 5 more people before the end of the year.

And if everything I've said today sounds good to you, I encourage you to click apply for a spot and fill in a quick 2-minute form.

It's literally just a little bit more information so that we know more about you, your business, and what your goals are.

And if we're not a fit for you, we'll be super honest about that and point you in the right direction.

But if we are, we'll book in a call and chat more.

so if you're done guessing, you're done swapping agencies, and most importantly, you want your content to pull its weight.

You are who we have been building for.

Hope to speak to you soon.