Fixing Home Service Revenue Channels 📈

You want to know the number one complaint that we hear after talking to hundreds of home service businesses every single month?

They have no idea what channel is bringing revenue into their business.

So when they're slow, they don't know what levers to pull to get the phone to ring.

And when they want to grow, they don't know what channels to push money into so that they can keep their techs busy.

In this video, I'm going to walk you through the exact marketing system behind a 75 million dollar a year home service company and how we can build the same marketing system for your business in 30 days or less.

If you run a home service company, here's what we hear on almost every one of our calls.

You're spending real money on marketing, but you can't tell which channels are actually booking jobs.

You get leads, but they cost too much and half of them are junk.

Or they cancel.

You've worked with an agency or two, they've burned you, and every time you've asked them, what should I do?

How do I get more leads?

You just get left with blank stares.

All the while, your phone is not ringing as much as it should be, and it's keeping you from growing.

We're ServiceScalers, and home service is where we live.

We've implemented hundreds of these marketing systems for home service businesses across the country, including Dr.

Rooter in Columbia, South Carolina, where after six weeks of working with us, his new customer acquisition was up over 40%.

Our owners on the Owned and Operated podcast, and we helped John Wilson implement these systems into his $75 million a year home service business in Northeast Ohio.

So here's the plan.

I'm going to show you how the system works, and then I'm going to cover the five most common problems we talk about with home service businesses, why it keeps them stuck, what lies they're telling themselves, what's actually true.

And at the end, I'll show you how you can implement this system for your business as well.

First, I want you to think about how your customers actually find you.

The person whose pipe bursts in the middle of the night is going straight to Google.

They're typing in plumber near me, and they're going to call the first person who has 4.6 stars or above on their profile.

For the person who's considering a tankless water heater, they're doing research, they're reading reviews, and they might look you up two to three times over a couple of weeks before they even pick up the phone to call.

Now, think about it.

These are two totally different people looking for the exact same business, but they're researching and looking in vastly different places.

And your problem is, is you don't know which person is looking for you today.

And this is the part that most owners are missing.

Demand isn't random.

It's just spread out.

There's the person who needs you right now, there's the person comparing you to other guys, and then there's the person that's planning a big project for later.

Your next job could come from any of them.

And this is where most business owners go wrong.

They choose one or two channels, PPC, LSA, SEO, and then they forget the rest.

But when you only pick one or two channels, you're only available to one or two buyers.

And that's why your lead volume feels so up and down.

Some months, the buyers find you where you are and the phone rings.

Other months, they're looking in different places where you aren't, and you're wondering what broke.

But it's not that anything broke.

You're just invisible to the people that were actually trying to find you.

The top 1% home service companies don't pick just one channel.

John Wilson built his business to $75 million a year by being everywhere that his customers might look all at once.

So it didn't matter the moment when they looked for him, it's just that when they looked for him, he was there.

And that's the system we build for you.

We call it the Ringleader System because it gets every channel working together.

So no matter where your next customer starts their research, your phone is going to be the one that rings.

Now I'm going to tell you how the Ringleader System puts you in front of every customer, no matter the moment or where they're searching for you.

The person that needs you right now, the burst pipe at 2 AM, we're going to put you in the top two spots on Google in LSA and PPC.

So when they're ready to make the phone call, yours is the one that shows up.

The person that's comparing you against two or three other companies, they're going to see your Google Business Profile at the top of the map pack, and you're going to be the obvious choice that they want to work with.

The person that's researching the big job, like the tankless water heater, that's your content and SEO.

You're going to be the company that's going to give them valuable information, so when they're ready to make their decision, your phone's going to ring.

And every one of those leads are going to land on your site that's built to get the phone call.

And what brings this whole system together is tracking and attribution.

Every call is recorded and is tied back to the booked job and the revenue on it.

And that's the secret that lets us shift your budgets around for where your market is actually at in the moment.

We can see exactly which channel is booking more jobs and put our efforts and budgets into that channel and shift them as the market shifts.

And because even one small repair job can turn into a customer that calls you back again and again and again, these are the type of efforts that are going to let you compound and actually start growing your business, rather than being stuck at the revenue number that you've been stuck at for too long.

The Ringleader System is going to help you stop hoping for your marketing to work out.

You are going to be everywhere your customers are already looking, so your phone is going to ring more consistently and your crews are going to be more busy and you can grow without having to become a marketing expert yourself.

We handle the marketing, you run the jobs.

And a lot of owners tell us that they don't have any trust in agencies anymore and we can't really blame them.

Maybe you've wasted tens of thousands of dollars and been locked into long term contracts.

We don't do any of that.

And the truth is, regardless of your experience, marketing works.

The problem is most agencies don't know your business.

They also do the same ads for dentists and lawyers and yoga studios.

So it's no wonder that they can't tie their efforts back to revenue because they don't know what they're doing.

We're not selling you this from the outside.

We live in home services.

We've worked with massive brands like John Wilson and hundreds of other companies from across the country.

Our website is packed full of case study videos of happy clients that we've done.

And we can get the same results for you because it's not guesswork, it's a system that we implement.

Minuteman Plumbing came to us getting less than one LSA lead per month.

In less than 60 days, they were generating over one LSA lead a day.

That's a 30 times increase from one channel in less than two months.

And he said that we were one of the first agencies that he could ever trust after firing two agencies before us.

A lot of owners come to us saying that they get plenty of leads through their referrals and lead aggregators like Angi or Thumbtack.

And the problem is you can't control any of that.

On your referrals, you can't just automatically go in 10 times your referrals.

And then the lead aggregator sites that just make their own price up, and you're fighting with 15 different people for every single lead that they get.

What you want to do is you want to be there every moment that your customer's searching.

Referrals are great, and Angi and networks and Thumbtack are all great tools to help you increase your lead flow.

And we would recommend them.

But you need other channels to show up in case the prices change, your referrals drop off.

You need a consistent system to grow your business.

And the longer that you wait, the more risk that you're just allowing to slow your business down.

Plumbing Innovations is generating over a hundred leads a month through their LSA, and we help Plumbing Masters increase their reviews from 60 to over 620.

And now their rankings are higher and they're getting more leads than they ever have.

And a lot of you might be sitting here thinking, if you're just getting more leads at those numbers, they must all be junk leads.

And no, junk leads are not a volume problem.

Junk leads are a tracking problem.

A lot of you that are getting a bunch of junk leads aren't recording or tracing where all of your calls are coming from, so you don't know how to stop it and fix it.

What we do instead is we judge every channel by the amount of booked jobs it's bringing in, not only on cost per lead.

When we're tracking and recording where every lead is coming from, we can take the good information and push it back into Google so Google knows more of the right leads that we want to get in front of, and stop showing us to the leads that are junk, bots or whatever else it could be.

And when we're tracking and tracing every lead, we can get results like Tripp's Windows, where we cut their cost per click by 30%, and we helped Magnify Electric double their leads in the first six months of working together.

And you might be sitting there thinking, my website is fine.

I don't need a new one.

It's just a brochure.

So as long as it's up, I'm good.

That's wrong.

Your website is where every buyer lands, no matter where they found you.

And if you're paying marketing dollars for people to go to a website that doesn't work, that's slow, that doesn't have a click to call button, or people can't find the information that they're looking for easily, you're losing jobs.

If you're on a template website builder like Wix, WordPress, or Squarespace, that's the old and slow way to build and maintain a website.

We build future proof websites instead.

Our websites are fast on a phone.

Your prospects are only one tap to book or call on every single page.

We build pages for every service and every location that you work in.

And we have best in class tracking, so you know exactly where every booked job came from.

And because they're built to change quickly, when we see something working, we're able to make adjustments in days, not weeks, not months, but days.

One Hour Heating & Air in West Phoenix went from zero organic calls on their website to ranking and getting organic calls in less than three months.

Now, the question that everybody asks at this point in time in the video is how long is this going to take to work for me?

And you might think with all the setup and the rebuild that this is going to take months of work and then you won't know if this is working in six months.

And that might be the case if you're building your marketing piecemeal, one channel at a time with different vendors, and nobody built tracking in to tell you what's working where.

We build the whole Ringleader System in parallel, with the setup complete in 30 days, and 60 days of optimization after that, with tracking in place from day one.

Right now, channels like LSA and PPC are going to start working within weeks, if not quicker than that.

Your reviews and rankings will take months to compound, but once that flywheel gets rolling, you'll see a level of consistency that you've never even imagined was possible.

We're not going to promise you any revenue numbers because anyone who does that is going to be guessing.

But what you will get is a clear view of what's working channel by channel and where you need to lean in and push our marketing dollars to.

Like GL Hunt Foundation Repair in Texas, got over 2,000 location pages live in about 2 weeks and 1,400 indexed within 7 days.

And they were getting leads from organic in just three weeks alone.

So that's the Ringleader System.

It's the same system behind a $75 million a year home service company, built for you in 30 days, optimized over 60 after that.

And marketing can be taken off your plate.

You're not going to get locked in.

You're going to own everything that we produce for you.

Every account is in your name.

The site and the code is yours.

And if you ever leave, you keep everything that we built.

It's 90 days, then month to month, and we have absolutely no setup fees.

The Ringleader System isn't for everyone.

If you're under a million dollars a year, or you don't have room for more jobs, or you won't share your CRM or revenue data, then we're probably not the right fit.

But if you're around $2 million in revenue, you have a CRM, and you want your phone to ring no matter where your next customer might be looking for you, then we're excited for the opportunity to talk to you about the Ringleader System and how we can help you make your phone ring off the hook at ServiceScalers.

We'll talk to you soon.