Paramount case study

There is no such thing as boring industries, only boring content.

So this is a solar company struggling with no one video did about a thousand views.

They were posting on and off, posting about installs and product promotions.

They were always the most expensive quote, but they had no way to be able to show that or no way to be able to compare that or tell their clients why they were the most expensive quote.

And they said they were in a boring niche, but they were also creating bad content.

So, so it's really common symptom that I see.

I think the reality is there's no such thing as a boring industry.

There is just bad content.

And that's the reality.

You can make anything interesting, you can make any industry interesting through good content and through interesting content.

So the first thing that we did just to get the ball running, we have someone that is not a confident creator.

they don't post a lot of content.

So we just had to get some really easy softballs into the arena.

Just get them posting content to see the value in it.

The first video that we posted 94,000 views on, the first ever video that we posted with them.

And we taught them how to understand what works from a virality perspective, what they need to be looking for.

This isn't the, end of the strategy.

And we're not just chasing views with this client.

We just have to show them that you can go from a thousand people seeing your videos and no one caring and watching and taking action to getting a whole lot more people and eyeballs and the outcomes that I'm going to talk about a little bit.

So we brought in viral formats from other niches is the first thing.

This is very, for us, it's very easy to identify what's going to work and what's not going to work.

We packaged up their seven years of experience and then we put his name to an opinion that people could fight about.

This is really important in an industry like this.

There are so many experts and opinions and there's so many people that have again, their own kind of thoughts and feelings about products.

And so we are putting a lot of content out there that doesn't necessarily perform as well as these ones that are getting close to 100,000 views.

But they are solidifying and building this amazing strategy and this really putting them on a really good pedestal essentially.

So we've got these really high view count videos.

No one in the space was getting views like this.

The minute we posted this.

All of their competitors copied it straight away.

Within the week, all of their competitors started copying these formats.

So we were the first ones to bring it to the space.

Everyone else in their space started copying after that.

That's completely fine.

We're okay with that because we did the same thing.

We took the viral format from somewhere else.

But the back end of this as soon as someone starts to create this content is they have started to get their suppliers reaching out, asking to sponsor videos and pay for content.

They are getting installers arguing over their brands in the comments.

They are getting so many more inbound leads on the back of this and starting to see a really great piece of traction based on the fact that we are putting more content out for them.

So as I said, we've got these really top of funnel pieces of video and then we've got these really bottom funnel pieces of content that we're putting out as well.

And the strategy, we're a couple of months into it, is already paying dividends, and we're already seeing amazing results from it.

So there's no such thing as a boring industry.

there's only bad content.

That's probably what I'd say about this one.

Now this is a work in progress.

This is a life strategy that we're working on.

So it's early days but it's also really exciting for me as well.

to get a win on the first video but then also to double down.

this page will crush it for sure.

Like I'm excited to keep posting on this one.

we actually are doing all the filming on this one as well, the filming and the production.

So it's a good one for us.

It's a really good project to be able to come in own the strategy.

End to end.

The next phase of this will be going out to site.

We'll be doing some customer testimonials.

We're doing some more behind the scenes of the actual installs as well.

So we're not just in the office all the time.

and we're building this really amazing foundation of high level, high volume top funnel content, bottom funnel content like across the board with the installs and the customer testimonials and then in between that is this incredible foundation of a really, really strong content brand that we're going to create.