Martyna case study

Okay, so what we've got here is Martin, who is in the property space, obviously incredibly saturated.

She came to us, as I said, saturated market with delivery of content, quality of her packaging of her content, the ideation, the execution and the consistency of posting.

So these are all really common symptoms of property industry, really common symptoms of any one struggling with content, to be completely honest, something that we deal with every day almost.

and so the main things that we focused on were we audited her existing content, we pulled proven formats from other niches, we gave her actionable, repeatable hooks that she can use.

We doubled down on winning visual hooks again for her.

For someone that had posted a lot of content and not gotten a lot of views, was putting a lot of effort into it, was put paying for videographers, all of these things, it was quite disheartening.

So we really wanted to simplify it and make it as easy as possible for her to pull out her phone, have one of her colleagues pull out their phone, film her, And edit everything herself as well.

and create what would turn out to be really valuable content for her business.

So we focus on these things.

It was a really clear, actionable part of her plan.

What, what does she need to know?

She needs to be able to film on her iPhone.

She needs to have repeatable formats that doesn't need anyone else.

If she needs a colleague, that's completely fine.

She's always at a job site pretty much with someone else.

but the main thing for her as well is she not just posting content because she wants views.

Views are great and views are important.

Yes, but she needs to focus on the inbound leads, how many new leasing and signings she's getting, and how much more confidence she has to create consistently.

And now all of those things happen in the first couple of months.

I would say the first, like 30 days.

But the first 60 days, definitely after that we hit some of these were after the first 30 day engagement.

But in the following days after that we really started to nail down, the visual hooks, what she's saying at the very start of the hook, and the things that she's capturing as well.

So we have like a really repeatable, easy format for her to carry on with.

Now where does she start to go from here?

She, she's got her winning format, she knows what works sometimes they're not always going to hit and that's completely fine.

But she knows every single week she can put these up and something will perform and she's testing a visual hooks.

She's breaking down the text hooks, the placements of it, what she's capturing as well, in the visual part of at the very start of the video.

But all in all, to go from 800 views to 8,000 views, 700 views to 30,000 views.

Really, really, really important.

again, we didn't change her.

we didn't teach her anything that was unattainable for anyone at her given level.

She was already kind of doing the content that she needed to.

She already kind of understood the importance of posting this kind of content, but she just could not reach the people that she wanted to because of the packaging of it.

So by us coming in, teaching her how to create the right packaging, teaching her the mechanisms behind what makes good content tick, this is the result of it.