Academy 01.02 — How to get your Brand Identity fast

Just give me three minutes.

And each image you generate looks like your brand, not like AI.

Same Stanley, same generation left without a brand kit, right?

With one consistent content.

Looks premium, premium sells more at higher price and you don't look like every other AI image.

I'm doing this for 8 years now.

Build an own brand scaled to 3 million, sold it and been running a creative agency for 5 years now.

Scalable is that workflow in one tool.

But let's bring now your brand to the next level.

We're here on the brand kit page and we already have one brand kit there below you can see the brand kit templates, but the beauty comes from their own brand kits.

To create one, you find the button here at the top, right, and let's call it demo.

And you have to pick a product and make sure the product has a product photo uploaded.

Otherwise it will not show up here.

And I already prepped a couple of things, so actually just pick three to five polished listing images.

Add creative.

Something that represents your brand and is consistent and includes like the typography, color, the mood, the vibe, the lifestyles, etc.

So I show you in a couple of seconds what I have chosen here from Stanley.

But let's create the brand kit.

Our demo brand kit is ready.

Let's enter and let's first show what I used.

Since this is not my product, I just used some references because I want the logos and typography consistent.

Here's some lifestyle and here some graphical elements.

And then one listing image as you see, then one part of the A.

That's it.

What I used and what scalable does, it extracts all the information from the provided assets and turns them in the back end with a complex workflow to something we can reuse on all the further image generations.

In scalable things, what you get is a brand definition.

This is the version that is really aligned with the provided assets.

Then, a little bit more creative brand uplift because not everyone has a polished brand identity.

And the third one is a redesign that looks at your brand a little bit differently and creates something that is a little bit more unique.

Now let's get back here and let's open this up.

So you see that we get the consistency going and everything is incorporated into a, demo listing image.

And this is the reason why we need a demo product.

So let's say step through it and then basically your role is to pick your favorite.

This is the one you want to stick with for all the other generations to do it.

Just go here and let's mark this as favorite.

That's basically it.

If you're satisfied you can click this button and you get to your product and you can start generating.

If not you can delete here a couple of images and then regenerate the brand kit with different elements for a discounted rate and there are a couple advanced settings like for example you can upload here your logo if you want to have it displayed on your listing images or ad creatives and you can define how where it should get placed and here you can set up some brand guardrails some do's and don'ts for example if you don't want the generated images to contain any faces of the models or any other things that are brand specific that's your brand kit.

Set up once and every image a content or ad creative comes out on brand set it up for every brand or product category you run.

If you want to learn about seamless a content in three clicks watch the next one.