Academy 01.04 — How to get Main Images fast

If you change one image on your listing, make it this one, the main image.

It's the only image people see before they click.

If your click rate goes up 10 or 20%, that's roughly 10, 20% more sales just from one image.

But changing it blind is risky.

Pick the wrong one and your sales drop.

So in this video you'll get a lot of main image options in just a few minutes.

So you just have to pick the best ones and test them safely with the Amazon's native AB testing.

Let's get into it.

It's all about winning the click.

Let's look at this from a customer perspective.

You see the price, you see the promotion, you see here some reviews, you see the title and you see the main image.

And actually the main image is taking the biggest amount of space and determines what actually gets the click.

Stanley actually has just the product, nothing else.

And you see that a couple of the best selling competitors have actually more information.

And this is actually driving the clicks like already from here you see that there are multiple variations.

So if you dislike this color, you see hey, I can go black or something else.

And then the packaging is grabbing attention and here the content of delivery.

So this is main image optimization to communicate the benefits about the product and help the user to make a decision.

And the first decision is actually the click back in scalable generating images is so easy.

Just click here and you get to your dashboard where you can generate these.

On the left side you have the generation sidebar.

Here you have to pick the product photos manually.

So to give AI a good reference and explain the product properly.

So AI needs to understand your product.

Let's go with these three shots.

So just a straightforward shot from the product.

Then here the top and here I reference how big the actual quencher is.

We can collapse this again and how main image optimization works.

It's actually more important to iterate than to focus on perfection.

So what you get to iterate very easily and quickly are more than 20 strategies that are already proven.

And here you just have to pick multiple.

When you hover you see some information about that and the scalable original one is really built on the data from the understand your data section, from the reviews, conversion drivers, etc.

Then you get the terms of service compliant.

And I recommend each product needs one because this is your safety image.

If something get claimed or flagged by Amazon, go ahead, upload this one.

You are super secure.

And here you can just go up to eight strategies at once.

And let's go for example for some hang text and some packaging hero here you have to notice that we don't have any packaging so it will hallucinate one.

But actually something like that doesn't matter depending how on how risk averse you are.

So what else can we do here with a kit all included and maybe an open state.

And we have chosen six strategies and what you can do here as well.

Pick the quantity.

So per strategy you get now multiple and then just hit generate and it generates a lot of stuff for you.

If you already have something in mind, you also have the option to add your own strategy.

So here, super easy, name it my own and then describe what you're looking for and scalable will read your strategy and direction and then turn your idea to life.

And as already mentioned about the slot machine approach, it's not about getting a perfect image, it's more about letting AI do the creative stuff for you.

So rather lean back instead of picking one image and trying to edit it until you feel basically satisfied.

Instead I would go here and really click through all the areas and see what scalable will come up with.

As you see here you got here some idea about just putting this into an ice cube.

So adding some ice cube to grab the attention.

And you see they did here a quite on brand packaging and shows the user the benefit.

And yeah here the terms of service compliant.

What else do we have?

A hang tag is something that you can mostly go with because this could be part of the packaging and this is how you approach that.

And here the open state, maybe not that super bold but you get the point.

So going from here and I think something like that is quite nice and yeah different arrangements.

So this is actually the game and it's more like working with a slot machine that already has the proven data.

So you just have to pull the trigger and then get surprised what you actually get and what you have to work with.

And then what I would do here now as the next step to pick my favorite.

So the hang tab tag looks good here.

The terms of service compliant is also nice and maybe we can even go here with the ice cubes.

And what kind of packaging works better?

Maybe the one with the content of delivery.

I'm not sure if the cap here is correct but the thing here is if you now approach this and upload it directly, you get the kind of a risk of getting flagged by Amazon.

To prevent this instead of uploading it directly to Amazon go and set up an experiment, use the current one and go with the new one and you immediately will see if Amazon flags your new main image.

If it is successful, you have the decision.

Keep the experiment on Amazon means the A B test or upload it directly to your listing.

This reduces the risk massively.

That's it.

A lot of main image options.

The best one picked up ready to test.

Don't fall in love with one image.

Generate, pick, test, repeat.

One image tested right can move your sales more than anything else on your listing.

See you in the next video.