Mastering AI and Google Search for B2B Growth 📈

You may have even noticed a drop in your own Google traffic.

Your buyers are still using Google to search, but now they're also asking ChatGPT and other AI tools which companies they should actually consider.

They ask their peers on LinkedIn.

They check the comparison sites, the review sites, and the industry lists.

And by the time they actually reach your website, most of them have already picked the few companies they'll talk to.

I'm, Will Leatherman, founder of Catalyst, and in the next few minutes, we I'll show you how to make sure your company is actually one of those.

So the part most companies and agencies miss is that all of these places are connected.

Google ranks the pages that AI reads.

AI reads the lists, the reviews, and the industry sites that talk about you.

And your own website feeds every single one of them.

So if you go missing in one place, you start going missing in all the others.

But most companies still treat these as four separate jobs.

They have an SEO agency that only focuses on Google.

They've tacked on someone new to figure out AI search.

Then there's a PR firm for press coverage and a content shop that's just turning out AI generated slop.

And four vendors means there's four separate reports.

And no one is actually in charge of owning what your buyer actually sees.

Then there's a second problem with content.

When everyone in your space has AI and can publish this same recycled article, AI has no reason to mention any of them.

So what we do is we start by measuring where you stand with the Catalyst AI visibility index.

It's built from two parts.

One, how often AI tools like ChatGPT, Claude, Gemini, Grok, Perplexity mention you when your buyers ask about what you sell.

And two, how often you show up on the first page of Google for those same questions.

Here's a real category we scanned.

The biggest name comes up in the most AI answers, but doesn't show up on Google for any of those questions.

So a smaller rival actually leads, and the company we scan for barely shows up anywhere.

You also get a second.

Soar out of 100.

That shows you the why.

Then we get the number moving in these three steps.

And once you win a spot, we make sure you hold it because AI answers keep shifting all the time.

So first, the baseline.

We track at least 40 of the questions your buyers ask right before they buy.

We see who gets mentioned, which websites AI is pulling those answers from and what's stopping AI and Google from reading your website.

Then we fix the site and pick the handful of moves that will matter the most.

There is so much advice out there on AI search right now and most of it is noise.

We've worked with over 150 companies, so we've seen what actually moves the needle and what makes a difference.

Second, we bring in your experts and every month we interview the people inside your company who know things that no one else does.

And we turn that into high authority articles that answer the questions your buyers are asking.

don't have.

Your competitors can copy a keyword list, but they can never copy what your experts know and where you have your own data.

We put that to work too, because a number no one else can publish is one more reason for AI to quote you over someone else.

Third, we focus on off site sources.

A lot of what AI says about you actually comes from other websites.

The top 10 lists, the review sites, the industry articles and LinkedIn and social posts.

So every month we get you onto those sites AI is actually pulling from.

Now for us, the goal is simple.

When your buyers pick who to talk to, your company is already one of them wherever they look.

And we've done this for plenty of companies like yours.

One global payroll company at an estimate of 2 million or more to pipeline within the first year.

A creator payments company, an estimate of 500,000 in just 60 days.

And a contract management company an estimate of 100,000 in pipeline in just 90 days.

And the people that we've interviewed for our research include decision makers at Lyft, GitLab, Zscaler, Cursor, Visa and Goldman Sachs.

We also put everything in writing.

also every plan comes with a guarantee.

AI visibility up in at least 25% in 90 days, read through our AI visibility tracker that you own and have access to, or we work for free until we hit it.

Visibility is how we keep score, but what we're really here for is pipeline from buyers who had you in mind before they ever reached out.

So start with your own number.

Put your website in the box in the video above.

In about 5 minutes you'll see your AI visibility, what's holding it back, and who AI mentions instead of you, and what to actually do about it.

It's completely free.

There's no account, there's no sales call needed to see it.

And if the audit shows AI search isn't worth it for your business, we'll tell you that too.

And if it is, you can book a time with me right inside the report and I'll see you there.