Apex Demo - From idea to live test

Now let me walk you through how to install Apex on your store for Shopify.

It's super simple and I'll walk you through now if you have other stores like a headless shopware, WooCommerce or anything else, it's basically just installing a script for Shopware.

We do have an app.

Now let's click Connect Shopify to connect your Shopify store.

It's going to redirect and basically tell us to install Apex by drip.

Let's install that.

And there you go.

Now we have installed the app.

The next thing we need to do is open the theme editor and add the script into your theme.

So let's do that now.

Basically puts us here.

We click on save and that's it.

So the storefront script is activated.

Let's go back here in a matter of one minute.

Everything is installed, revenue tracking, user tracking and everything else.

This is the backlog in Apex for snox.

What you see here are all the experiments or an assortment of experiments that are ranked for Snox.

So that means these different A B tests are planned for Snox.

They each have a win likelihood behind them.

so for example, the explicit guarantee scope in USP has a win likelihood of.

Now let's look into one of those ideas.

The Durability Micro quotes on mobile plp.

We have the hypothesis and the description here and the win likelihood.

Now how does this win likelihood come to place?

Basically we have the win prediction.

So you know how many similar tests have been run across the market, social proof, etc.

And how many of them have won.

Then we have the business impact, the ease to build, how noticeable it is and the expert read.

All of these come together for the Apex for the likelihood to win score.

Now let's look at those.

This test here, this is the test that we have planned here.

A sub headline on the plp obviously very present.

So high prioritization here.

Here you can add research notes, comments, etc.

That's how one A B test looks.

Now what if you want to add an idea?

We just click add an idea and describe what we want to do.

Let's say you want a free shipping progress bar in cart and then we can say okay, this is a card.

I want this on all devices.

If you want you can use the type, the main metrics and the effort.

This was auto, as you can see.

This was auto tagged here already.

So you even don't need to do that.

And if you want you can add more stuff if you add that to backlog which I will not do now.

This will be added to your backlog right away and we will score it for you.

Now, let's create an idea for the store that we just installed Apex for.

Let's click on New Experiment and say, experiment name is homepage Test.

And say we do just a random goal for now, and we say create draft next.

What we are able to do now is to build the tests.

You can either build that using code, you can use an MCP or a CLI to do that, or you can use the Apex operator for more complex tests.

We do urge you to use a normal developer.

All right, so here we are.

we see our normal store where Apex is now installed and, and let's do a very simple thing.

Let's say change the headline to something more funny.

That's obviously a very simple thing, but you can always obviously ask it for more complex things.

So what it's going to do is it's going to inspect, your site, it's going to reduce context, et cetera, and then it's going to build the AB test.

Okay, now here we are.

It basically changed this, this headline to this version here.

Let's, save that and now go, back and we see we have three changes here.

Now what I'm going to do now, since this is a demo environment, is I'm going to set this test live.

We do not recommend to put a test live, which is fully AI coded, so we can technically add a audience like Kartra open.

but for now it's going to be all visitors.

And let's say we do all pages.

Okay, so let's click save here.

Yeah.

now it's saved.

So now we need to go to the QA tab and do, qa.

I'm going to skip this since, this is a demo.

Okay, so I've selected a goal now and it's a homepage goal.

And yeah, let's launch that test.

Clicking launch now.

Here we are.

Now that's how fast we're able to get an experiment live.

So let's look at the A B test.

All right, so I'm in an incognito tab, obviously, and here you are, this is live now.

And that's how easy it is to build and start an A B test using Apex.

Now the pipeline is our way to basically say, okay, these tests are going to be launched in September, October, or have been launched already in August, etc.

And basically structure your backlog and say, okay, this idea from the backlog.

So let's say we go here and we just put a random idea and plan the month and say, okay, we want to test this a B test in November.

So we're going to say schedule for November.

And what that does is it puts the, a B test or plans it in, November, as you can see.

Then I can say, hey, open the test or build the test right away.

Now, one of my favorite features, and this is a demo account for gymshark, we're not working with them, is a heat map out of the box.

If you run any A B test in Apex, you are able to see a heat map of how people have behaved in different variants.

So you can see how different variants affect your users or don't.

Now, the last thing I want to show is the testing program.

Basically, it's the one page and you need to look at to see how your testing program is, is performing in the web, the app, or last 12 months, et cetera.

How many women we have, how many tests you have live, and more.

So that kind of sums up, right?

We have a backlog, a pipeline, a program, and everything in here.

you're able to build experiments super, super easily.

Yeah.

If you have more questions, feel free to ask that in the call.

But, this is worth the demo of Apex.