It's Your Move

Hey, welcome to the site.

Getting qualified people into conversations and too many of them still leave without making a decision.

You probably don't have a lead problem.

You probably have a conversation problem.

And it's probably not because you're lazy or inexperienced or not saying the magic words.

It's because the buyer is telling you one thing while deciding based on something else entirely.

They say the price is too high, but maybe the real issue is risk.

They say they need to think about it, but maybe they don't trust themselves to make the decision.

They ask for more information when what they actually need is more certainty.

See, most sales training hands you a script for all three.

C3 teaches you to see the difference within the conversation.

What I want you to understand this can be taught.

My name is Eddie Petrie and I spent more than 25 years building revenue, leading teams and studying what happens in the moments when people decide.

I've trained more than 6,300 people, helped build a technology training company beyond $75 million, and developed my approach through business experience and behavioral analysis training rooted in FBI methods in my years as a criminal investigator.

Now C3 stands for connect, clarify, close.

You learn to read the signals, diagnose what's actually stuck and adapt in the moment and lead the buyer towards a clear decision without pressure or manipulation.

And we don't practice on perfect imaginary calls.

Your real conversations become the curriculum.

We listen, we find a moment where the call changed or where you lost it.

We rebuild the mood and then we pressure test it inside the sim created based on behavioral psychology, field interview techniques and the way that buyers make actual decisions so the better response is there when the next real deal is on the line.

No more practicing on live calls.

What could one or two more deals a month actually change for you?

Maybe it's another line, maybe it's another hire.

Paying down debt, taking the family trip and actually being present without checking your phone every 10 minutes.

Maybe it's choosing the clients you want instead of taking every client just because you have to.

Or finally having the revenue to carry the mission that brought you into business in the first place because your mission can't help people who never become clients.

There are three ways to work with me in C3.

You can learn a system at your own pace.

In C3 Ignite, you can implement it live with me in the 12 week performance lab.

Or if you want your sales offer, pipeline, leadership and personal performance built together, you can request one of the limited private business builder engagement spots that we have available.

Bring me a real call we'll find the gap together, and it starts with you clicking below, and we can set up a time to actually talk about it.

I'm looking forward to having you in one of the programs.

And even if you don't, I'm, looking forward to having you in a conversation so we can at least find out what your next best steps could be.