Frederic Souren Mastermind Interview

Hello everybody.

I'm with my friend Fred here who runs a recruiting business in the Dutch space, placing digital marketers mainly with tech businesses.

I just wanted to check with him.

He's been here on our first Mastermind, the first edition of the recruiter GTM Mastermind in Lisbon.

Fred, how has it been so far?

any feedback that you will give me?

Yeah, it's been amazing.

Firstly, the weather is great obviously and the sea.

But more than that, I've learned so much already about all the systems that I can put in place about content, ideas, creating podcasts, how I can leverage AI for my business.

we're literally like on top of a gold mine here.

I think it's really, really valuable.

I appreciate that.

And how do you see maybe AI and these systems like impacting your day to day recruitment practice?

Right.

You fill roles, you do bd, you do ops.

Maybe.

Where do you see the biggest impact now for you?

I think the biggest impact is AI can take out the mundane tasks, the boring things, which frees up my time, to do the actual, you know, to do valuable interactions with people.

I think that's.

And then that makes my business, you know, it can go 10x.

That's actually the main thing we've been trying to do here.

It's like tactical use cases.

We've had two days now where I ran sessions where we talked about this is what we can do, this is what's possible.

And then tomorrow, the third day we're using actually to do in person implementation of this is how you can exactly go into Claude and talk to it and do this.

Because I'm realizing that there's a big gap since your tutors are always in a, in a people driven space where you do, you know, more calls and more conversations and even in person they're not tech people.

And not that you have to be super tech savvy now, but you still need to once, at least once to sit down and learn your way through something like Claude.

So that's what we're going to do.

Friends.

Pleasure having you man.

I would you would be probably one of our recurring subscribers here.

Absolutely.

At Masterminds.

All right, thank you so much.

You guys are now.

Cheers.