Natural Dye Replacement Platform Walkthrough 🧪 (Copy)

right here the food brand is going to search for what artificial dye that they are replacing.

In this case I'm going to choose blue one.

And then they choose the category.

I'm going to choose frozen desserts and ice cream.

And then And current parts per million, that's the dosage, that's how much blue dye they're actually putting in.

Right now I'm going to say 88 parts per million.

You can see that these auto populated based on what I chose here.

If I were to choose snacks and baked chips it would change these factors down here as well.

So cream.

There we go.

And these are interchangeable.

If they are using a slightly different method they can change that.

Here I'm going to change the ph balance a little bit.

This is six months refrigerated In this case sodium level isn't that much of an issue.

But in other packaged foods it is.

Down here they can change what kind of dye they want.

If they want a liquid dye, if they want a powder dye they can choose which jurisdiction if they're in Canada, the EU or United States.

And then instance if they had a product that was certified organic or certified kosher, they could toggle these on so that their matches would also have those certifications.

So right here is where everything populates.

And processes.

And then these results are actually real dyes on the market right now by real companies at the SKU level.

So this is, this Jaguar fruit is actually one SKU by the company Otera and it's coming up as a 95% match.

And as you can see as we scroll down, it starts to get a little lower and lower.

We're When we open it up we can see all the little metrics about the die itself that will help the R and D teams just really discover more about it.

You can see here the parts per million.

This this was previously gate kept and we sort of cracked the code and we thought dye suppliers were going to be really mad at us but they're actually not which is kind of refreshing.

You can see how this dye will perform over other categories like baked goods dairy or beverage.

And then as we scroll down here you can request a sample.

This is going to take you straight into the verified supplier's profile.

We want to make sure that if they're going to request a sample, they see the profile first.

It's So this profile is completely customizable by the company themselves.

They can put in a video, they can put gallery shots in, they can put more information, information about who they are.

all they have to do is request a sample.

It will actually populate the die that we were just in so that the system knows exactly which one they're looking for.