How to Create Brand DNA and E-Commerce Shots 🎨

Tutorial is going to show you how you to create your brand DNA which then going to be used to create your own model shot.

And your ecom, product development pages go into here, click on your help, click on Settings, click on Brand DNA and then you see the brand DNA that you've created already.

So let's open full page and let's click on one that we've done earlier.

So let's go to welcome for example.

So what we do is we, I'll show you how you can do a new one.

Go into here.

Basically name your workspace, click Add brand, name the workspace, add the URL in here and click Read site.

And then it's going to scrape your brand DNA based on that website.

If you go back to Volcom, you'll see it's created the product line for us, the content type categories, the aesthetic and the vibe and then our brand voice.

So what kind of verbiage it uses, what words it doesn't use, Some sample copy and then the brand, the brand assets.

And if you have any specs for photo shoots created in that brand DNA, just drag and drop them in here and, and that'll also influence how the PDP is going to be created.

Once that's done, go back to our home screen.

And now let's open a board and let's use it.

So what you'll see is taking this Polo and then creating a couple of different brand DNAs gives us very different outputs.

So Ben Sherman, this same Polo, Ben Sherman over here, very fitted, perfect trousers, little satchel.

Then we go to Volcom, a bit more messy, baggy cargo pants, some skater shoes.

And then finally Nautica, very fitted chinos, some some formal shoes here and then a Nautica, a nautical Polo and a definitely a New England sort of design aesthetic for the, for the model, all from the same Polo.

Now let's see how we, how we do that.

So let's take I, use Nepal example, go to on model, you've got the garment selected here, you've got our brand DNA there.

So we can change this from any of our, any of our, of our inputs.

Maybe let's do Car heart.

If you've got any references, drag and drop them in here.

This is going to help the fitting or we can build it ourselves.

So let's say this is Car heart.

Generally it's going to be relaxed, but let's say I wanted a bit more loose at the, at the hip.

and then finally for our Model.

We can again pick one of our models from our model library that we created earlier or we can just get it to create the model directly from the brand DNA.ie it's going to create it in the style of a Carhartt model from what it's learned from the website.

Model styling.

We can then style this out again linking from our accessories from our from our library.

But we're going to let the AI Drive 4 view generate on model and this is now going to create four on model shots in the style of Carhartt.

pull taking our brand DNA and taking it to the next, to the next level.

Let's go here.

Okay now that's generating away.

While that's going I'll show you an example.

let's do Volcom because we looked at that earlier.

Click on Volcom, click on E Commerce and then you'll see all of the different ecom imagery associated with this Polo as well as the DNA that's been, that's been created.

So first things first.

Obviously this Polo has been linked to a number of different models.

We don't want all of those guys.

We don't want the Nausicaa models, we just want welcome.

So let me just reject that.

Here's our Volcan model here.

So let's reject him, let's reject him, let's reject him, let's reject him.

And then it's just going to be our Volcan model here and then you'll see it's created that copy in the same style as Volcom.

Now I think car heart is just generated and yes it has.

So you'll see there same Polo and now this guy's more of a Carhartt model baggy T shirt tucked out, little card logo on the, on the Polo and then baggy cargo pants into the combat boots.

So same Polo, four different aesthetics.

Now let's generate the pdp, go on to here, go on to that.

Click Ecom and then see it's generated that PDP copy based on that initial input.

Change the price.

Now we wanna let's get rid of the other guys.

We just want the Carhartt model.

It's the same Polo that we used multiple times.

Go him Get these approved, approved, approved.

And there's our products page for Carhartt with our car heart PDP created in here.

And to export this go to PDP Manager.

You'll see all of our on model shots in here.

But we rejected these so they're not going to be exported.

Those are our four that we want for Carhartt.

That's our pole, that's ours Ghost.

We can see that it's linked to the car heart copy, style.

We can regenerate these all if we don't like it or we can just edit it in in here, change the color if we want and then finally go up to here, go to export and then it's going to export the photos that we want as in our folder and a CSV with all of the all of the copy ready to be used in any e commerce sites.