[LIVE VSL] Ecommerce Landing Page Offer

If you're here, it likely means at least one of three things.

Your ROAS drops every time you try to scale your Meta spend.

You want to make more money from the traffic you already have without spending more money on ads, or you know your brand should be testing more landing pages, and you want to understand how AI can help you do it like an elite ecom operator.

Whichever one, brought you here, the opportunity is still the same.

You're already paying to bring thousands of visitors to your store, but most, if not all, of your ads are sending those visitors to the same Shopify PDP.

That page was likely never built for the specific ad, message, offer, or type of buyer who clicked.

Naturally, this creates a gap between what the ad promises and what the page delivers, so most people get confused, lose interest, and leave.

So we're going to help you fix that with our simple offer.

We're going to research, write, design, and launch you a new landing page for your Meta Ads within seven days using our AI CRO Protocol.

Then we'll A/B test it against your current page for two to four weeks.

Since this is a new offer and we're so confident in our methods, you only pay if our page out converts your current one, and if it doesn't win, you do not pay and you'll still walk away with the page research, the designs and the A/B test data that will help you fuel your future big wins.

Just think about it.

If 30,000 people visit the page and only 2% buy that's 600 sales.

But if the same 30,000 people visit and 2.4% buy, that's 720 sales.

You just added 120 sales.

Just by improving how well your page sells.

We're not going to just throw your website into Claude and ask please rewrite this make no mistakes.

We use AI to process the data your brand already has, which includes your analytics, heat maps, reviews, surveys, support, tickets and session recordings.

This helps us quickly find where people are, dropping off, why they aren't buying and what the page needs to improve.

Then we grab your designs, and build a reusable AI design system that's specifically built so any AI model you give it access to knows exactly how to develop using your brand guidelines.

And this is the secret to avoid AI slop.

Then our team handles everything for you.

We write, design and build the page using AI the right way in every step, which is why we operate much faster and leaner than than a legacy CRO team.

Now this is exclusively for Shopify brands with at least 25,000 sessions per month.

Analytics plus heatmaps set up and Meta Ads already running.

If you already know this is something your brand needs, you can book a call below now.

On that call, we'll look at your traffic, ads, tracking and current landing page.

We'll see if you qualify and whether there's a strong opportunity for us to pursue.

If you want to understand how the entire process works, first, you can keep watching this video.

My name is Ezequiel Costales and I'm the founder here.

Before Tecna, my business partner and I spent years as data consultants working for major global brands you would recognize These companies were spending tens of millions of dollars on ads every year.

And since 2024 at Tecna, we've built custom AI and data solutions for dozens of businesses in DTC and B2B, helping our clients generate and save millions of dollars.

When I look back at my consulting work, something that always stood out to me in the beginning was how much those huge brands were constantly testing their websites.

They were launching new landing pages, testing offers, images, interfaces, designs and different ways to present their products.

That's how they kept finding new ways to make every click and dollar spent more profitable.

Now we're applying that same mix of data, AI, conversion strategy and execution to landing page optimization for Shopify brands.

Open your Meta accounts right now and look at how many ads you're running.

You may have dozens if not more of different ads testing hooks, creators, CTAs and concepts.

But where do all those ads send people to?

Usually it's the same one or two Shopify PDPs, that might work when your ads are being shown to smaller groups of people who are already in market and ready to buy, meaning very low and bottom of funnel.

when you increase your budget, Meta has to reach more people who don't know your brand, product or offer yet.

So what happens is that these people need more from that page.

They need the page to continue the message they saw on the ad.

They need their questions answered, the right proof, not just random quotes and ratings, and a clearer reason to buy from you now.

one PDP won't ever be able to do that for every ad and type of buyer.

So people click, see a few images, read a few lines and leave.

Then your ROAS drop CPRs blow up and your team goes back into the ad manager to look for underperformers when the real failure actually happened after the click.

You see when this happens, most brands naturally respond by making more ads.

They hire more creators, test hooks, try new formats, change the targeting, or launch just another discount.

Those things can help in the short term and you obviously do need good ads.

But ads won't ever fix a page that doesn't convert the traffic that's being sent to it.

In fact, sending more traffic to a weak page just makes the problem worse.

Another common mistake is just randomly doing CRO.

Someone changes a button, color, rewrites a headline, copies a computer's page, or just goes ahead and asks AI to suggest improvements without a solid strategy and framework to track the result and actually learn something from what they're doing, whether it's a, positive or a negative result.

And if you can't understand in the first place why visitors are or aren't buying, you're just wasting your time and your money.

Just look at how brands like IM8, grüns and hims operate.

They don't use one or two pages for all of their campaigns.

They build multiple landing pages across different messages, offers buyer personas and objectives.

Each page continues a conversation started by the ad, it uses the right copy, images offer and social proof for the type of person who's clicking.

And every A/B test they run has a specific goal that's backed by data.

This is how they keep adding millions to their bottom line profits and how they can keep scaling even as acquisition costs keep rising.

Now here's how we apply this process to your brand.

First, we find where people are dropping off.

GA4 data tells us which pages, devices and traffic sources are underperforming.

Your heatmaps and session recordings shows us where people stop, what they ignore and where they get stuck.

Then we find out why.

We analyze your reviews, support tickets, service comments and other customer feedback that's normally thousands of separate data points.

Reading and sorting all of it by hand would take days or weeks.

And this is where we use AI and frankly, why the CRO game has changed so much in the last couple of years.

AI helps us group the most common questions, doubts, complaints, motivations and phrases your customers are currently using online.

Paired with extensive customer research, this shows us why people are dropping off and what's actively pulling them to purchase from your competitors.

In these steps, we pull the exact language customers use when describing their problems, what they want, and why they choose one product over another.

That gives us the raw material we need to communicate your product in a way that feels way more relevant, specific and compelling than anyone else in the market.

This used to require an enormous amount of human effort, which is one of the reasons why serious CRO programs used to require much larger teams and budgets.

AI now lets us process all that information much faster and at a much lower cost.

But AI doesn't decide what goes on the page.

We review the findings, choose the strongest opportunity and turn it into a clear path that we then execute.

Maybe your ad makes a captivating promise that the page barely mentions.

Maybe buyers need more proof around one specific concern they have.

Maybe the offer is hard to understand.

Maybe your strongest benefit is buried halfway down the page.

Or maybe mobile visitors can't find information they need before making a decision.

Once we know the problem we need to solve and the frictions we need to erase, we build a new page.

That includes the copy, images, offer presentation, proof, design, mobile layout and Shopify build using our AI CRO Protocol for rapid development.

The entire process, from diagnosis to A/B test launch, will take us no more than a week.

We don't judge a page based on whether we like the design because that is subjective.

That's not what we do.

We judge it based on whether more visitors buy and the impact it has on your bottom line.

The test starts by sending just a small amount of people to the new page, so that you can validate that everything's working perfectly fine, the traffic is on point, and the page is getting you sales.

Once that quality check is complete, we move to a 50/50 split of traffic and then we let the test run until it reaches the agreed decision point.

The test normally runs for two to four weeks, depending on your traffic and sales volume.

Our goal is to reach a, clear result with as much statistical confidence as possible, which, which typically ranges between 90 and 95%.

Once the sprint ends, you know exactly which version performed better.

The winner becomes your new standard and the next optimization builds on top of what you learned in this sprint.

That's the process the best operators keep running because they know their website can make or break your store's economics.

So again, the offer is very simple.

We'll research your customers, build you a reusable AI design system and use it to launch you a new and improved Shopify landing page within seven days.

Then, we'll test it against your current page for two to four weeks.

There's no upfront cost.

We once our page outconverts your current one, you pay us $2,000.

That's it.

If it doesn't, you pay nothing.

You still get to keep the AI design system, the page, the research, the copy and the test data.

Since this is a new offer, we're only taking on five brands.

And once those spots are filled, the price will increase.

this sprint is a new offer that we developed because we saw a huge opportunity for Growth stage brands.

And it follows the same principles we've worked on for years.

We take large amounts of data and find the opportunity inside it, then build a system around it augmented by AI that produces a measurable business result.

For Tacklebox Digital, our work helped them add more than $120,000 in recurring revenue.

For Three Beacon Marketing, our solutions are saving them more than $720,000 a year.

And I could go on.

So if you're interested, you can check out our case studies below on this same page or on our YouTube channel.

The takeaway is that we know how to turn data and AI into systems that move real business numbers.

That's why we're so confident that we're willing to get paid on a performance basis.

A recap on what this sprint includes.

We audit your ad funnel, offer, current page, traffic and tracking.

We analyze your GA4 data, heatmaps, session recordings, reviews, support tickets, surveys and other customer feedback.

Then we grab your landing page design and build an AI design system around it that's specifically built so any AI model knows exactly how to develop using your guidelines and any potential new ones that we develop while redesigning your page.

After we pick the strongest optimizations, we write the copy, pick the right images, create the redesign and build it in your Shopify account.

We set up the A/B test, make sure the tracking works and monitor the results through the entire process.

Your team will simply need to give us access, answer a few questions and approve the page.

That should take about one hour of your time and we will handle everything else.

Now a couple of questions we typically get asked.

"What counts as a win?" For this two to four week sprint sprint, The main measure is conversion rate because it is the best lever we have for a short sprint like this one.

We aim for a clear result with as much statistical confidence as possible, which we'll agree on beforehand.

We also monitor average order values and revenue per visitor so that we can confirm that, number one, the page is making your overall economics better.

And number two, your your paid traffic is getting more and more profitable.

Over the long term, revenue per visitor becomes the main KPI for website optimization because it accounts for both how many people buy and how much revenue they produce given the volume of traffic that you generate.

"Do I qualify?" Well, first off, since we're official Shopify partners, that's the only platform we're currently servicing.

You need to have at least 25,000 sessions per month or more.

The more the better.

And to have GA4 set up, heatmaps set up and Meta Ads already sending traffic to the page you want to optimize.

"Is the whole page written by AI?" Of course not.

AI helps us process large amounts of customer and behavioral data much faster than a traditional research process.

Our team still decides what matters, what we should test, and how the page should be written and built.

Then we use the AI systems we've developed through years of data and engineering consulting work to go from research to live page much faster than a legacy team.

"What happens after the test?" Well, once our page wins, it becomes your new standard and then you can obviously keep using it without any sort of commitment to us.

However, if you do want us to keep optimizing your website after the sprint to take your brand to the next revenue level, then we can talk about a longer term program.

So if you're looking for ways to make your ad traffic more profitable for you to make more money without having to spend more on ads, then click the button below and book a call with me.

On this call, we're going to review your ad funnel, your landing page, your offer, your traffic, and your tracking to make sure we're a good fit.

If we are, we're going to send over the agreement, we'll shake hands and get to work.

So click the button below, book a call, and I'll see you there.