Graydon UrselAug 19, 2026

Addressing some online comments about Forever Booked

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Addressing some online comments about Forever Booked

Graydon Ursel

In this video, we address common negative feedback and misconceptions about our services. We explain how we've evolved our program to better support clients, improve lead quality, and introduce our new 'done-for-you' ad management model.

Addressing some online comments about Forever Booked

Graydon Ursel

In this video, we address common negative feedback and misconceptions about our services. We explain how we've evolved our program to better support clients, improve lead quality, and introduce our new 'done-for-you' ad management model.

Chapters

00:00

Addressing the Haters

Addressing negative feedback and online comments about the company.

01:18

Addressing Lead Quality Concerns

03:54

Solving the Lead Quality Problem

07:18

Addressing Past Operational Issues

11:14

The Truth About Refund Claims

13:11

Learning from Niche Mismatches

15:50

Responding to Reddit Feedback

17:18

The New Forever Booked 2.0

Transcript

00:00

Addressing the haters.

00:01

So forever booked been around for nine years now, coming up on 10 years.

00:07

And any company that's been around for a while and has has had a modicum of success is going to have some negative comments about them online.

00:14

granted the vast majority of feedback of our company is very positive.

00:17

We have a ton of great Google reviews.

00:19

We just launched our trust pilot.

00:21

Starting to get some reviews on there now.

00:22

And if you go to proof forever book.com you're going to see a collection of all of our results and we have lots of them.

00:28

so in this video I just want to address the negative comments about us online directly to give you the full story.

00:34

And most of them are concentrated in these two articles.

00:37

So if you Google Forever booked reviews, this Facebook thread is going to pop up and this Reddit thread is going to pop up as well.

00:43

So let's start off with the Facebook thread and just go through the comments one at a time.

00:47

Stacey Dussette they were great the first couple months, but then they seem redundant.

00:50

The specials they recommend are usually so low ticket and the leads we got weren't quality.

00:55

I don't recommend.

00:56

So Stacy actually has a fair point.

00:58

We used to be very adamant about using low ticket offers.

01:01

I was just across the board you need to be using low ticket offers to get the required amount of leads.

01:06

But since then we've added a lot more flexibility to run higher ticket offers while properly setting expectations.

01:13

Because the higher ticket offer you run usually the higher lead cost is going to be and you're not going to get enough volume to really improve your sales process and improve your follow up process.

01:22

So that's why we set the expectations if you want to run more high ticket.

01:25

We also now have much, much better systems to filter out bad quality leads and increase the lead quality, and then finally it's also worth noting that Stacy, she only had a $30 day budget for ads.

01:35

We recommend at least a 50 budget per day to give Facebook enough data to optimize.

01:41

and her card also failed on 13 different occasions, which made it even harder for the campaigns to optimize because each time the card fails, the campaign stops and Facebook has to reset its learning algorithm.

01:52

which can cost you days to weeks in performance each time your card fails.

01:56

We even had backup cards on the account.

01:58

We always make sure we do.

01:59

but the cards were still failing and that's why the campaigns didn't get to optimize the way they should.

02:03

Okay.

02:03

Bob Siegel.

02:04

Nice people, but a total waste of money.

02:07

so this was unfortunate timing when they joined as we were going through a significant and disruptive change in A2P compliance laws.

02:13

Those are the laws that deal with SMS and registering new numbers.

02:17

Unfortunately, it's a government process.

02:18

It's totally outside of control.

02:20

and this caused a significant delay getting their phone number set up.

02:22

and this client was in a big hurry.

02:24

They wanted to get started quickly.

02:25

And so they were very upset with the delay.

02:27

They got cold feet and they backed out of our program early.

02:29

We also accidentally charged our card a few hundred dollars of ad spend which we did immediately refund.

02:34

It if he did just stay with us a little longer, though, and had a bit more faith in that process, I'm confident we could have gotten great results.

02:40

And and it also exposed a few areas in our onboarding and billing processes to tighten up, which we've since implemented.

02:46

Dorota, stay away from them.

02:47

I signed up with them and paid three months of services.

02:49

Then after a month, they sent me an email saying that my service is canceled due to no payment on top of my payment for three months in advance.

02:54

They wanted to charge me an extra 997 monthly, which wasn't in the agreement.

02:58

Stay away from forever booked.

02:59

Another scam.

03:00

So both parties dropped the ball on this one.

03:02

Dorota, she didn't complete her onboarding survey on time.

03:05

She no showed to multiple calls and was unresponsive to our texts and reach outs.

03:09

Us, we were going through a change in our payment structure and we didn't properly communicate the second charge made to our account.

03:17

So that was on us.

03:18

We ended up giving her a full refund with no argument.

03:21

So this scam claim is a bit overblown.

03:24

We worked hard on her account.

03:25

We followed up with her, we chased her, we ran services for three months, and we still gave her a full refund of everything after the fact with absolutely no argument.

03:33

I understand that she was upset, but we handled this very professionally as a company, and by no means did we scam her.

03:40

All right, Hector.

03:41

Terrible.

03:41

Avoid.

03:42

So we should have not signed up this client at this time.

03:44

We were not properly equipped for HRT marketing.

03:47

And Hector is the PA of, a hormone optimization clinic.

03:51

Terrible appears to be unfounded, though our records show very clean onboarding with 14 touch points and campaigns launched in 25 days.

03:57

And we gave a full refund on 25 promptly and without argument because it wasn't a good fit.

04:03

and this is an indirect quote of the client reported by a head of client success.

04:06

He felt we did not have enough solutions for trt slash hrt.

04:10

He loves the program and team but did feel a bit misled due to lack of market research in our niche.

04:16

This was the owner's words, not Hector.

04:18

Hector is the pa.

04:19

The owner actually had a really good experience with us.

04:22

us.

04:22

It was just a mismatch.

04:23

I'm proud to say since then we've really beefed up our ability to market hormones.

04:27

We still specialize mainly in aesthetics, but we can take on hormone clients.

04:30

We have some great campaigns for that.

04:32

all right.

04:32

So that addresses the Facebook comments.

04:34

Now let's address this Reddit thread.

04:36

So this Reddit thread is mainly about people saying that our program is all about them doing the work it's done with you, so they have to manage the ads.

04:44

That was true, but we just made a huge update which addresses pretty much all those concerns.

04:49

So this user says, I've used them with some clients.

04:51

They're a great team, very focused on promotions and teaching you how to market yourself using their software rather than functioning like an ad agency where they manage on your behalf.

04:59

And then this user says you have to manage everything yourself, track and all that.

05:03

The issue is if your competitors are also using ForeverBooked, you could both end up running the same creatives in your city.

05:07

This happened to me and I've seen other people mention it on Reddit too.

05:11

Plus since it's not really customizable, the results can get pretty expensive.

05:15

So that's that.

05:16

And then we have this comment, this is pretty positive, saying that we're super knowledgeable, more in the camp of teaching people how to fish and very specialized and not doing SEO.

05:26

We don't offer SEO that We may offer it in the future, but right now we're focused on paid ads and lead generation.

05:31

so what I did I just posted on that thread this comment which updates everyone on our new program.

05:37

So just to give you some forever book lore here, in 2017, we were a purely done for you marketing agency where we would run all the ads on behalf of our clients.

05:46

and this was working great until 2024 where I noticed a shift.

05:49

Clinic owners were really getting tired of the agency model and the lack of control that it gave you.

05:55

so in response to that I created a new Done with youh program where we teach you how to fish instead of fishing for you.

06:01

After two years running hundreds of clinics to this program, I discovered two things.

06:05

Number one, clinics love the freedom and control of an in house marketing system.

06:10

and number two, clinics hate having to manage their own ads.

06:14

so in response to that, in July 2026, just last month, I launched a new 2.0 version of this model where we still set up the same in house marketing systems, but we run and manage the ads for you.

06:27

and I'm only able to offer this because I've done both extremes where we do everything for you and then we teach you how to do it.

06:31

And this model is the perfect mix of both.

06:34

So it gives you the best of both worlds.

06:35

You have full control to manage your own marketing.

06:38

You're more engaged, you have an in house system you But then we take care of managing the ads because you don't want to be up at night wondering if your ads are working.

06:46

Logging into Ads manager, clicking around.

06:48

You don't want to do that.

06:50

Our team takes care of that for you.

06:51

And then I direct people to our latest explainer video which you've likely already watched if you're watching this video.

06:56

But if you go to go.foreverbook.com you can watch that video with the full update on our new program.

07:01

So that's it.

07:02

That addresses all the haters.

07:03

Thank you again for watching and I hope this video gives you a more balanced view of what's actually going on.

07:09

you know, I take none of these comments lightly.

07:11

I take it straight to the heart.

07:12

I take it very personally.

07:13

In response to any negative comment, I work even harder at making the program the best that can it can possibly be.

07:18

And

Addressing some online comments about Forever Booked — Tella