Sky TanAug 16, 2026

Scaling Social Media Views with a Simple Format 📈

Scaling Social Media Views with a Simple Format 📈

Sky Tan

Learn how we helped a client scale their social media reach from 6,000 to over 100,000 average views by implementing a simple, repeatable interview content strategy. This case study highlights how the right format can drive massive growth and revenue.

Scaling Social Media Views with a Simple Format 📈

Sky Tan

Learn how we helped a client scale their social media reach from 6,000 to over 100,000 average views by implementing a simple, repeatable interview content strategy. This case study highlights how the right format can drive massive growth and revenue.

Chapters

00:00

Introduction

Introduction to the case study of Brihim's social media growth.

00:13

Performance Comparison

01:28

The Strategy

02:02

The Winning Format

02:30

Results and Growth

Transcript

00:00

Next I want to walk through Brihim.

00:01

So we took him from 5 to 6,000 views on average to averaging 100,000 views on average on Facebook.

00:07

Which is insane because Facebook is his ideal audience before, here's what it looked like.

00:11

His account actually did really well early on and so he got to around 70,000 followers.

00:15

but after a certain point in time he tapered off.

00:18

And we noticed that this is what happens when you've been on social media for a very long amount of time.

00:23

There's just trends and waves, right?

00:24

Eventually know, ear out of what's trending and your views just drop way below.

00:28

So at the time when we met him, he was averaging like 5 to 6,000 views on average, posting around 10 times a month.

00:33

So this was also another area where we not only doubled volume, like doubled view count.

00:38

did increased in both, right?

00:40

I should know more than doubled.

00:41

So here's what it looks like right now.

00:43

so you can see here it's like you know, 9,000, 6,000, 7,000 views.

00:46

But here, now we're getting monster views, right?

00:48

1.3, 1.14, 13, 258 and 100,000 average on Facebook, which is where his ideal audience was.

00:55

And we'll nearly doubled his monthly recurring revenue through a school low ticket program.

01:00

Not even anything high ticket.

01:01

And we didn't even do anything crazy, honestly.

01:03

It's just like people just came for the school community, right?

01:06

They were watching the videos and they just came in.

01:07

So this was actually a pretty insane case study.

01:09

be doing funnels, ads, that kind of stuff.

01:11

That's the next step.

01:12

Webinars.

01:13

Very excited for that.

01:15

So here was the strategy.

01:16

step one.

01:16

We identified all the players in the Chinese medicine space.

01:18

Next we studied what formats were working in other niches.

01:22

And we saw the gap was nobody was doing hardcore educational content with winning formats.

01:26

No rankings, no gamification, no reaction videos.

01:29

So we repackaged his expertise into this interview format, which is a format that we found from a different niche.

01:34

And we started with common symptoms as the questions.

01:37

And so it's a super simple format, question answer.

01:39

But this format ended up doing extremely well for him.

01:42

I think it averaged hundred thousand views for him, specifically this format.

01:46

So what didn't work, was before when he had the 80k view run, he had no like repeatable format.

01:52

Behind it, right.

01:53

Without a system that you just tailored back to 5 to 6k on average, and it was posting way less.

01:58

Now, the question, like, right now, the interview format is crushing form.

02:02

It's a really simple format that lets me demonstrate expertise.

02:04

Super easy to film, doesn't require a ton of editing.

02:06

it's, it just transfers.

02:07

just creates so many good leads.

02:08

It's insane.

02:09

so here's a few of his biggest videos right now.

02:11

1.4, 1.14.

02:12

13, 258, 257, 227, 108.

02:15

Within.

02:15

Within our first, five months, We got 5.5 million views working together, IG alone, not including Facebook.

02:21

We didn't even count Facebook yet.

02:22

I didn't even touch that.

02:24

yeah, which is insane.

02:25

So, by the way, these are all like, Instagram views.

02:26

Not even Facebook.

02:28

So if we include Facebook in this, It's.

02:29

It's nuts.

02:30

thousand followers added, and we doubled his monthly recurring revenue without even getting to funnels, or like the sales side or even the offer side.

02:37

happy about this case study.

02:38

yeah.

Scaling Social Media Views with a Simple Format 📈 — Tella