Sky TanAug 16, 2026

Scaling Creator Content with Storytelling 📈

Scaling Creator Content with Storytelling 📈

Sky Tan

Learn how we scaled a creator's TikTok presence by increasing posting volume and shifting to a storytelling-focused content strategy. This case study highlights the importance of deep niche understanding and educational content for brand growth.

Scaling Creator Content with Storytelling 📈

Sky Tan

Learn how we scaled a creator's TikTok presence by increasing posting volume and shifting to a storytelling-focused content strategy. This case study highlights the importance of deep niche understanding and educational content for brand growth.

Chapters

00:00

Introduction

Overview of the Mila Man case study and her initial success.

00:13

Scaling Strategy

00:30

Performance Comparison

00:47

Storytelling Success

01:18

Strategic Execution

Transcript

00:00

I just want to go through Mila man now.

00:01

So she's a classic example of already doing great at what she's doing.

00:05

She was running ads, she was already making content, she was selling a TikTok shop.

00:09

But what we did was put gas on the fire.

00:11

we helped her to 3x to 4x her posting volume.

00:15

So that's number one.

00:16

Number two, we started averaging consistently 100,000 views on average, which was pretty nuts.

00:22

So the before was 30,200,000 views per video posting three to four times a month.

00:27

Sometimes it would post 10 to 12.

00:28

Just depends on the month.

00:29

So the volume was too low and it was mostly brand content like B roll music showing off the supplement.

00:33

Not enough like storytelling education afterwards where she's at right now.

00:38

So we did a few videos that did extremely well for her.

00:40

This is only storytelling, does not get into the reaction videos, the ratings, any of the other stuff.

00:45

So these are the storytelling ones only because these are the highest educational, highest brand affinity equity styles of videos.

00:52

Her top storytelling video did 1 million views.

00:55

this is her second best, 364 and then the next one was 163.

00:59

and we're averaging basically hitting 100,000 views on average more consistently week over week while doing more volume.

01:06

So here was the strategy.

01:08

We had to get really deep into our niche and her story, understand every single thing.

01:12

We had to nail the avatar, which is not an avatar I'm super familiar with or the team was very familiar with at the time.

01:17

18 to 25 year old girls with PCOS.

01:20

Right.

01:20

We saw the gap brand content everywhere.

01:22

Not enough problem led storytelling and no one was really educating that niche enough.

01:27

know, keep in mind Mila was already doing a great job doing this.

01:29

I don't want to take anything away from her.

01:30

We just came in and poor field on firefighter.

01:32

So we built the storytelling format, led with the problem, and the product arrives as the outcome.

01:36

This was the entire strategy.

01:38

And here's what worked, what didn't.

01:40

So what didn't work before Brand content.

01:42

It's not that it didn't work, Roll Music was just showing off the supplement.

01:44

There's decent views when it hit, but there was no like system behind it.

01:47

And it was also like low volume.

01:49

So it was like spiky views.

01:50

And it was enough education.

01:52

afterwards we got her into storytelling content, it would become super relatable.

01:56

We labeled the problem with specific situations for Avatar, And the stories are great for bypassing the sales filter so people don't actually think of it as a sale.

02:03

And her story was approved.

02:04

Right.

02:04

The product just arrives as the outcome, never the pitch.

02:06

And we started averaging a hundred thousand views.

02:08

And the video I was referring to before this, this video right here, tripled her sales for that day, which is great.

02:14

And it was direct attribution.

02:16

Not direct attribution, actually.

02:17

it was more.

02:18

So they saw a spike in TikTok shop by around 200%.

02:21

So that's what it was.

02:22

Not including GDC as well.

02:25

together.

02:25

Here are some of the best performers.

02:26

one million eight.

02:27

413-642-17163.

02:29

These are not across all platforms.

02:32

we measured, actually, we measured through TikTok, but Instagram also did insanely well as well.

02:36

And there's not including those.

02:37

So I would say if we had to put all the views together, you'd probably double the view counts for every single one of these videos.

02:43

This, overall, Mila, was an example of a great business, with, already great materials to build a personal brand.

02:49

And then we just poured more fuel to the fire.

02:51

we were able to play a small part in it, which I am super grateful for.

02:55

brand.

02:55

With our team that got these.

Scaling Creator Content with Storytelling 📈 — Tella