Cruva: Repurpose TikTok Shop Content for Meta Ads 📈

Hello, Andrew here.

Really excited to show you this feature of the meta ads that we just incorporated.

Essentially this is going to allow us to have creators opt in for us to use all of their TikTok shop content featuring our products and immediately push it and use it in our meta ads campaign and in return for certain commission structures that we could get into in just a second.

so right here we see our overall dashboard ad spend, meta sales, who is actually performing.

But essentially we are going to create a program and this is what the creator will see.

Once we send them the link, we go ahead and make it branded colors make it you know, look good, right?

But then go ahead and look at the details.

So when will they be paid out?

Weekly, biweekly, monthly?

But most importantly, how are they going to be paid out?

It could be a percentage of gmv, so revenue done on the meta side, percentage of meta ad spend towards their creatives that they opt in for, or flat rates per order, approved submission per creator.

Right.

but essentially percentage of GMV or percentage of meta ad spend might be the more popular ones.

But go ahead and figure out do I want one rule, two rules, whatever your structure looks like, add any additional information here, agreements, PDFs, however it might look and then we're going to go ahead and launch this program.

And when they get sent the link might, might it be through CRM Automations or Discord or however we want to connect with the creator, they will click the link and open understand what is being offered.

One click join the program.

They're going to create an account and then once they do and agree, all of their content will then go into the licensed content section.

And from here we can now see every piece of content featuring our products that we could directly push to Meta.

And an edge that we have here is now we can see the performance of what it's done on TikTok shop already to, to further make our decision, driven by data.

And we can go ahead and be confident that these videos might perform quite well on Meta since they have on TikTok shop.

Right.

Once you find your pieces of content that you want to push to meta, select them, click Push to Meta and either create a new campaign, existing campaign, select your ad set and customize accordingly from there, then we're going to be able to see the ads that are running their performance.

This is being taken directly from Meta and from here we also can see the payouts.

So weekly, bi weekly, monthly to see the payouts in total and then from the creator side.

Once they opt in, They're going to be able to see they've opted in, see how many pieces of content are being used, how many orders and revenue they've generated and the according payments.

So this is just going to be a game changer in terms of getting all of our content opted in and then sending that directly to Meta to then repurpose over there.

So use TikTok Shop as your content engine, send it to Meta.

let us know if you have any questions.

Have fun with this and we'll talk soon.

Thank you.