Shoh AsaAug 1, 2026
PLAY FOR SOUND
PLAY FOR SOUND
Shoh Asa
Learn how to build 9 essential email and SMS flows for your e-commerce store with a one-time payment model. This strategy focuses on high-converting copywriting and psychology to drive sales without relying on constant discounts or monthly retainers.
PLAY FOR SOUND
Shoh Asa
Learn how to build 9 essential email and SMS flows for your e-commerce store with a one-time payment model. This strategy focuses on high-converting copywriting and psychology to drive sales without relying on constant discounts or monthly retainers.
Chapters
00:00
Introduction
Introduction to the 9 email and SMS flow service for e-commerce brands.
01:09
Growth Channels Comparison
03:13
Email Marketing Strategy
04:31
The 9-Flow System
05:46
Flow Breakdown
07:11
Agency vs. In-House vs. Us
08:44
Frequently Asked Questions
13:37
Getting Started
Transcript
00:00
if you're a direct to customer e commerce brand, here's how we build the 9 email and SMS flows your store must have without burning your margin or on big discounts for a single one time payment.
00:11
And if you're not happy at any point you get a full refund from us.
00:16
My name is Jo and this is my co founder Accancel and over the past few years we've been running multiple businesses across copywriting, design, marketing and now email marketing for e commerce brands specifically.
00:29
And so there are nine flows that you get across 34 different emails written, designed and set live inside your klaviyo account.
00:38
And so you approve every single email before it sends.
00:41
You pay only once.
00:43
There's no retainer, there's no revenue share and once they're built there's yours and they're yours for forever.
00:51
Now if that's enough for you, book a call right beneath this video.
00:54
We will audit your account.
00:56
Tell you exactly what's wrong and we'll also build you a free gift for your store and show it to you on that call.
01:01
It could be a pop up, could be a flow, could be anything.
01:04
We'll let you know on the call.
01:05
and if you want to learn more, keep watching, I'm going to go over it right now.
01:09
Now there are three ways that an e commerce brand can get more revenue for that store.
01:13
Paid ads, organic content, email and SMS marketing.
01:17
Now for the pay ads we all know that it's not really cheap, it is pretty expensive how fast it works if forced medium.
01:24
At first it takes a little bit of time to make it profitable but when it's profitable it's going to pretty much going to be that way.
01:31
Does it scale?
01:32
Yes it does scales and what it costs you to scale, it costs you money.
01:36
So the costs go up as you scale.
01:39
The second one is organic content and what it costs is pretty cheap, right?
01:43
It's not free as most people think of but it's cheap.
01:47
How fast it worked, it works slowly.
01:49
You need to get an audience, you need, you need to gain the following.
01:52
You need to gain the trust.
01:54
Does it scale?
01:55
Yes it does scale.
01:56
If you do it right and what happens with your costs, they go up, if you rush it, but if you don't rush it, don't really go up.
02:05
they stay the same as you scale Now take a look at email and SMS marketing here, right?
02:10
What it costs, it costs cheap.
02:12
You only need to pay for the software for some miscellaneous expenses that you have.
02:16
And that's about it.
02:17
How fast it works, it works immediate.
02:20
So as soon as you send your first email, that's where your money will be coming in, right?
02:25
Because they will receive the money.
02:27
That's it.
02:27
People are already there waiting for your emails.
02:30
Does it scale?
02:31
Yes, it does scale.
02:32
And when you scale your costs stay flat or crump up just a little bit, As you can see in this graph, paid ads is in this gray line over here.
02:42
It just scales linearly like this as you grow the budget organic content.
02:47
It starts with almost nothing for a long time and then it accelerates right here.
02:53
It's pretty powerful now with email and SMS marketing as we can see, as soon as you implement it, as long as you have the list, it just jumps up like this because you haven't done it yet.
03:03
And then it gradually increases as these two help it out as these two get more emails.
03:09
and obviously I'm not discovering science here, I'm not telling you anything new here.
03:13
You already know that brands that are crushing it have 40 to 50% of their store revenue coming from email and SMS.
03:20
And so you already know that your email needs work.
03:24
the problem is most brands think that pretty emails sell.
03:27
So they'll just go ahead and make cute emails send them and they'll realize that nothing happens because there's no copywriting behind it.
03:36
There's no psychology behind the words.
03:39
And so as you can see in these emails that we've built, you can also scroll down through this website to learn more about the examples.
03:45
They all look nice, right?
03:46
Very beautiful, beautiful design, beautiful wording, everything is awesome.
03:50
But the design is not really what I'm really proud of.
03:53
But I'm proud of the structure and the psychology behind the words that make someone click, because at the end of the day we want more sales and not really more compliments.
04:04
And so believe it or not, this is the type of email that sometimes converts better than those hand heavy design emails.
04:10
I had a founder led email which is very personalized to the person also has only one link so a person knows where to click, right?
04:17
Instead of just jumping all around.
04:19
You don't send this every single time you send it sometimes.
04:22
But this proves the point that the power of written word is way higher than the design.
04:28
but regardless, here's everything we built for you.
04:31
When we start working together we do all this strategy for every flow before a word is written.
04:36
Then we'll write all these 34 emails written in your voice.
04:41
We'll design all of them and make them phone first.
04:43
Then we'll create all nine flows and install them inside your klaviyo.
04:48
will be the sign up form.
04:50
So a pop up form that is congruent with them.
04:52
You have unlimited revisions on those flows and you own the entire system after it goes live.
04:59
and inside that build you found these many things such as trigger and timing so nobody gets two emails at once.
05:05
We segment your customers so each flows talk to the right people.
05:09
So it's personalized.
05:10
We set up your deliverability right so the email actually runs in primary inbox.
05:16
We make sure every email checked on a phone, in dark mode, in white mode and with images off to make sure it's congruent for everybody.
05:24
We give you subject line tests on the flows carrying the most money.
05:29
We give you the discount logic.
05:30
So the code and the discount is never the lead of the email but it's only as a backup.
05:35
If they don't buy if you also have some team members who wants to get involved in the process we will train them on how to edit and how to manage all this.
05:43
This for you.
05:44
Now let's talk about the emails themselves.
05:46
There are nine emails and six of them turn a visitor into a first time buyer.
05:52
So the number one is a welcome flow.
05:54
There are five emails it means they just joined your list.
05:58
Number one is browse abandonment.
06:00
There are three emails for that they looked at a product and left three is abandoned card.
06:06
There are four emails for that they added to cart and left abandoned checkout.
06:11
There are five emails for that they entered the card and left and an unused code email.
06:17
We sent two emails to people who haven't used code whatsoever and they never bought email.
06:23
So there are five emails those people have Never bought from you for a long time, but have been clicking and opening your emails constantly.
06:31
Right now the rest of the three emails are for people who already bought from you and maybe haven't bought in a while.
06:38
You want to upsell them more, essentially increase lifetime value.
06:41
And so you have cross sell.
06:43
So there are three emails for cross sell, they bought one thing only.
06:47
There's a second order email.
06:49
So there are four emails.
06:50
They bought once and never came back to you.
06:54
There's a win back flow.
06:56
There are three emails they used to buy consistently from you, but then they stopped.
07:01
So you blast them with emails.
07:02
So once again there are nine flows, 34 emails running while you sleep on autopilot So why would you choose us instead of another agency?
07:11
Well, you can do three things obviously right now.
07:14
You can hire another agency.
07:16
You can hire in house or hire us.
07:18
Well, with hiring a typical agency you will just have a monthly retainer.
07:23
You also just pay monthly without any guarantees or whether they bring your results or not.
07:29
Most of the time the number of flows they build usually is 6 at most.
07:34
And they often use discounts as the lead.
07:37
So it's the lazy lever where you just throw away the discount, kill the margins and not let people who would have bought anyways buy it from you.
07:46
And then the time to go live for those loads is usually 21 days or more.
07:51
Well, when it comes to hiring in house, you pay them a full salary, so it's a full stack, a full time job and you also pay monthly irregardless of results.
08:02
The number of flows they can build is simply dependent on the person you hire.
08:06
And they usually use discounts, but it depends on the hire.
08:10
Now the time to go live is months to hire and then ramp up training.
08:16
All that good stuff.
08:17
You know it better than me.
08:18
When it comes to us, we only charge you a one time flat fee.
08:22
That's about it.
08:23
How, how you pay?
08:24
You pay once and then the system is yours.
08:26
Everything is yours.
08:27
The number of flows we build is 9.
08:30
All core essential flows.
08:32
Do we use discounts?
08:33
We do use discounts, but only as a backup and never the lead of the emails and the time to go live for these is seven days maximum.
08:42
Now here are some of the frequently asked questions.
08:45
How long until you see the results?
08:47
Well, most stores see movement inside the first two to three weeks.
08:53
Welcome and abandoned checkout fire within hour of going live.
08:57
So the first emails are converting in week one already.
09:01
It keeps building from there because every week more people enter the flows than the week before Now what is the minimum contract for this?
09:09
Well again, there's not a single minimum contract.
09:12
You pay once for the build and that's the end of it.
09:15
Nothing renews, there's nothing to cancel there.
09:17
There's no year long deal to get out of it.
09:19
we would rather earn the next piece of work with you rather than just locking into something that you don't want to.
09:26
Will more emails annoy my customers?
09:29
This is the question I get the most.
09:30
Well, only if you send the wrong emails, you will annoy them.
09:34
We do not blast your whole list and just hope it works.
09:38
Each message goes to one group of people before because of something they actually did on your store.
09:44
Which is why this drives orders rather than unsubscribes.
09:48
And even if they unsubscribe, it's completely fine because that improves our deliverability.
09:53
How much work is this on my end?
09:56
Sorry, on your end?
09:57
Well, as much or as little work as you want.
10:01
We own the strategy, the copy, the design, the build.
10:04
Your Your job is to approve the emails before they go live and to answer some of the odd questions that customers have which you already do.
10:11
So nobody asking you to write anything or design anything.
10:14
Now what if you already have few flows?
10:16
Well that's actually good because it will make it a little bit faster.
10:20
But we will need to rebuild them to be able to optimize them more.
10:24
Right.
10:24
So we will build online from scratch.
10:27
But if you already have flows and you want us to take inspiration from them, That'll be viable.
10:32
Now what if you have an in house person, in other agency?
10:36
And the answer is simple, we can work alongside them or take the whole thing over.
10:41
That's completely fine with both cases we'll just find a way to figure out where not to overlap and where to work together.
10:48
Now there are some people who say, well we are not on Klaviyo and you just tell me where you're on and I'm going to tell you if it's possible to make these automations, e.g.
10:59
omniSend.
11:00
Other platforms also do it and usually Klaviyo costs the same as the email provider you're using right now, no matter what you're using.
11:08
So do we do SMS or just emails?
11:11
We do both.
11:12
We do both SMS and emails.
11:14
And then I'm gonna go over more on the SMS side.
11:17
If you have specific questions on the call that you will book.
11:20
what makes us different from every other email agency?
11:23
Well there are three things.
11:25
We built nine flows where most stop at five or six.
11:29
We charge once instead of every single month and we also have a guarantee for that.
11:34
And you own the whole system at the end it's sitting in your account, under your login.
11:40
Everything is yours.
11:41
What size of the brand is this for now this is a tricky question because we have a high ticket thing that has lower volume and we have lower ticket brands that have higher volume.
11:52
Well in this case it depends.
11:53
But a store with steady orders and the list that is already collecting people is completely fine.
11:59
You can book a call and we'll have a chat and if that's not a fit we'll tell you within like five minutes.
12:05
If that's not the case, how fast do you get started?
12:08
Your first flow is briefed before the kickoff call.
12:12
Once we have access to your Klaviyo, the full build goes live within seven days maximum.
12:18
Right?
12:18
We usually finish earlier.
12:19
Seven days is the maximum.
12:21
As long as every Single account access is handled.
12:24
What if it's not working?
12:25
Well, you will know pretty early if it's not working because every number sits in your klaviyo where you can look at it whenever you want.
12:34
It's not a screenshot we send you, we don't hide you from anything when you also update you every single week on what's happening and and what is this trajectory going forward.
12:43
Do I use AI?
12:44
of course we use AI, but we use it for speed and analysis.
12:49
So there's a person at every single step of the way before we use AI.
12:53
So one of us writes and refines the copy, one of us directs the strategy, nothing goes out, and again, nothing goes out with your approval.
13:01
So the machine does the grunt work and we own the quality of work and refining What if I want more emails?
13:08
Well, the nine flows are the build.
13:10
But if you want a campaign, an actual email broadcast, we can discuss that on the call.
13:16
Now, what if you do not like the emails?
13:18
Well, we get on a call, if anything, to be able to figure out what's wrong and how we can fix it.
13:24
We actually prefer if you, tell us if you don't like them because we will refine it and we want to make sure it speaks to your brand voice.
13:32
It's very important to us that we dial that aspect of it right?
13:37
So again, there's nine flows, 34 emails live in your klaviyo email.
13:41
If you're not happy at any point, you get a refund.
13:43
Click the button right beneath this video.
13:45
Book a call, get your free gift as well, and we'll talk to you soon.
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